Keyboard CEO V2

Keyboard CEO V2


Keyboard CEO V2.

Without a marketing budget, without a marketing team, without working every hour. This course will give you the capabilities, the confidence and the certainty that you are enough. Yup, more than enough.


Who is this course for?

  • If you are C.E.O (Chief Everything Officer) of a small business, this course is for you.
  • If you don’t know where to start with marketing, this course is for you.
  • If you feel like your business is running you, this course is for you.
  • Even if you haven't started your thing yet, this course is for you.

Handle your dreams with care.
Running a business must not run you.

What will I learn?.

This online course will teach you how to turn your humble keyboard into your most valuable business asset.

You will learn:

  • How to get from stuck to unstuck.
  • How to be small yet influential. 
  • How to give your brand a unique voice.
  • How to write hooks.
  • How to know your customer like you have never done before. 
  • How to have a big idea and launch it.
  • How to create a demand system.
  • How to turn constraints into creativity.
  • How to work less but get better results.


Meet your coaches.

David Hieatt
Co-Founder - Hiut Denim & The DO Lectures

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi and Saatchi at 21. Had a ball. Left advertising to go back to Wales. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures, which was voted one of the top 10 ideas festivals in the world by the Guardian. And in 2012 stated a company making jeans called The Hiut Denim Co in his hometown of Cardigan. A town that used to have Britain’s biggest jeans factory. Its purpose is to get 400 people their jobs back. As of today, it now employs 27 people.

Mike Coulter
Founder - Habitualise & Tiny Habits Coach

Mike Coulter has been a copywriter forever. His timeless work has appeared (intermittently) in D&AD and he’s served on their prestigious copy jury. A Creative Director & writer on the DO's hugely influential ‘Side Projects Report’, more recently he trained and qualified in Behaviour Design with legendary Stanford University Professor BJ Fogg.


How it works:


Two hours every Thursday at 3PM BST. Over four weeks. This will be made up of:

  • Two lessons by David and Mike
  • Focused break-out sessions.
  • Q&As.


  1. How To Turn Up Like A Pro.
  2. How To Write For Your Tribe.
  3. How To Grow Your Capabilities.
  4. How To Have A Big Idea. And Launch It
  5. How To Gain Influence.
  6. How To Write Hooks.
  7. How To Create A Demand System.
  8. How To Give Your Brand A Unique Voice.


  • The Side Project Report.
  • Hook. Story. Close.
  • Other Copy Frameworks.
  • David's Tools For An Easy Life.
  • Mike's Tools For An Easy Life.
  • How To Be Scrappy.
  • How To Do A Quick Launch.
  • A Landing Page Explained.
  • Books To Read. And Re-read.
  • Habit Calendar.
  • Find Your Voice.
  • The Headline Cheat Sheet.


  • Live weekly Zoom lessons.
  • Live weekly Q&A sessions.
  • Exclusive bonus content.
  • Lifetime course access.
  • Slack community access.


What our past attendees say:

"What more could you possibly want out of a course?"
— Gina Mula

"David and Mike are exceptional”

— Bill Anthes

"The most inspiring & motivational course I have ever attended."

— Daryl Fisher

"One of the best courses I have ever taken. What Mike and David are doing is head and shoulders above anyone else."

— Rodney Eason

"Best money I ever spent on a course."

—  Bronwyn Riedel

"More of an MBA than an MBA."

— Kate Shepherd



1. When does this course start?
At 3PM BST on Thursday 29th April.

2. What if I can't make the live sessions?
No problem! All the live sessions are recorded and available to watch within 48 hours, so you won’t miss a thing.

3. How long will I have access to this course?

Forever! It's yours for life. 

4. I’ve tried my hand at writing before and not seen much effect. Will you be able to help?
We will teach you how to connect with another human being. We will not teach you how to spell, or to get better at grammar. Or how to be a poet. We will teach you how to sell better by using a keyboard and more insightful strategies.

5. I’m not sure If I have the time for another online course.

Your objection has pre-selected you as an ideal candidate for this! A big part of what we want you to learn is how to be more effective, and stop being so busy. Working longer is NOT growing your business. And it’s exhausting.

6. I'm a team of one but I outsource the writing. Would this course help me learn how to do it myself?

Yes. Now's the time for you to find your voice and learn to write for yourself. And, knowing this stuff will help you guide your people better.

7. This sounds too business-y for me

This is for all sorts of people and their companies: coffee roasters, bakers, farmers and storytellers. The Keyboard CEO doesn’t have to wear a suit. In fact, we’d prefer it that way. 

8. I’d like my team to do this course.

Great! Drop us an email on and we’ll work something out.

30-Day Money-Back Guarantee.

If for some reason it’s not everything you expected, let us know within 30 days of purchase and we’ll refund you every penny. No questions asked.