KeyboardCEO Masterclass

KeyboardCEO Masterclass



Write your company into growth without working longer. 

Price includes fresh, local food throughout the day. Drinks over dinner and great conversation with workshop leaders around the fire into the night. Celebratory supper in the barn on the final evening.

Accommodation is not included, but you're welcome to stay on the farm in your tent or campervan. There are hot showers aplenty. Or a list of local accommodation can be provided upon request.

PLEASE NOTE: If you wish to pay in instalments, please contact the team at 



A business is a master at running you.

It will wake you up at 4 am. It will consume your every living thought.

And that will be a daily battle.

So, we need to learn how to win the battle.

And it's not by working longer.

The answer is to learn how to use this magical keyboard in front of us to give us the results we've always wanted.

That's why we started Keyboard CEO. It became our most successful course ever.

But now we want to bring that course to the farm, so we can
eat together, laugh together, be together, but most importantly, learn from each other.

Never underestimate the power of a small gathering of people who want to help you.

What is it?

  1. A 3-day masterclass of Keyboard CEO at the Farm
  2. It will be small. It will be intimate
  3. There are only 35 places available 


Who is this for?

  • Companies of One.
  • The C.E.O (Chief Everything Officer)
  • Those keen to work smarter, not harder. So there’s more time for the fun stuff.
  • Those ready to take their Side Project Pro.
  • Those who want to become their own boss.
  • Those seeking other like-minds.
  • Those wanting to launch or grow their business using the tool at the end of their fingertips. 


What will you learn?

  1. How to find your tribe
  2. How to find your voice
  3. How to grow your community
  4. How to write hooks
  5. How to create a demand system
  6. How to have a big idea (and how to launch it)
  7. How to gain influence
  8. How to stand out in a busy world


How does this differ from the online version?

  1. 12 keynote speakers from around the world
  2. New alpha knowledge
  3. More in-depth examples
  4. 8 lessons spread across 3 days
  5. Working on your problems in real-time


Plus all of this...

Incredible food
Sommelier wines
World-class baristas
Morning sea swim
Wim Hof breathing
And hugs*

* Many hugs 


Grow your business and get your life back. Or your money back.

You will leave ready to do battle with your business and this time, you're going to win.

Each and every day. 



Over 1,200 people have taken the course. Here's what some of them said:

'Best money I've ever spent on a course' — Bronwyn Riedel

'A life changer' — Gina Mula

'Easily one of the best courses I've ever attended' — Lyndsay

'Best course of the year, hands down' — Past attendee

'Worth every second' — Susanne

'Awesome in the truest sense of the word' — Aletta

'The Keyboard CEO has completely transformed the way I look at my business' — Past attendee

'I would have paid double for the value this course has given me. If you get a chance to go on a DO Lectures course, my advice would be to take it' — Sally Wolff

'The Keyboard CEO expertly combines practical tools and Yoda-esque insights with real-world examples, giving me the kick up the backside I needed to do things differently' — Lisa Baxter


Meet your coaches

David Hieatt, Co-Founder at Hiut Denim + The DO Lectures

David Hieatt joined Saatchi and Saatchi at 21 years old. After a decade or so, he left advertising to build his own brands. He has built brands from nothing with next to nothing just by understanding a few basic rules of how to sell his story. Without a big marketing budget, he learned to build his brands. One sentence at a time.

DO Purpose
DO Open

Mike Coulter, Founder at Habitualise + Tiny Habits Coach

Mike Coulter has been a copywriter forever. His timeless work has appeared (intermittently) in D&AD and he’s served on their prestigious copy jury. A Creative Director & writer on the DO's hugely influential ‘Side Projects Report’, more recently he trained and qualified in Behaviour Design with legendary Stanford University Professor BJ Fogg.



1. Where exactly is the farm?

We are about a 4-hour drive from London; 2 hours from Cardiff. Go to the end of the M4 and keep driving west until you hit the water. Or, type 'keyboards.shine.renewals' into what3words.

2. Is accommodation provided?

No. We will provide you with learning, food, outdoorsy-ness and wine (and we’ll organise your transport home each night if you want to have some of that wine) but you’ll need to find your own accommodation. We can send you a list of our favourite places.

3. What time should I arrive?

Please aim to be at the farm by 10 am on Wednesday 1st September. We’ll have coffee and cake before getting started at 10.30 am. We will have a celebratory meal on Friday night, with an optional tour of the Hiut Denim factory on Saturday morning.

4. What are you doing to make sure the event is Covid Safe?

We are closely monitoring government guidelines. The rules stipulated at the time of the event will be strictly adhered to. If you have any questions relating to COVID, please get in touch at

Terms and conditions.