3 days

Words of Mouth.

A 3-day Writing Masterclass
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About this workshop

It is noisy out there.

AI is here. And yes, it is going to get even noisier. Finding your voice is more important than ever.

Eye tracking studies show that we spend 26 seconds on average, reading a piece of content.

We share stories we have NEVER read ourselves.


My answer.

To show you how to punch through the noise.

  1. You will learn how to use your voice to stand out from the crowd.
  2. You will learn how to release the handbrake on what has been stopping you up until now.
  3. And you will learn that writing this way is fun, gets more attention and grows your business.

Hint: it works.

Most important.

Finding your voice is the most powerful thing you can do to help you grow your business. The way to find it is through clarity. I am going to give you that. And the self-confidence to share it. It’s time to stop playing small.

The bottom line

If you want to stand out, if you want to be heard, if you want to grow your business even in a tough old economy, you will have to get people's attention. Your words can’t suck.

You will have to make some changes.

— If sharing information alone is working for you, then carry on. But my method knows what lights up the human brain. Spoiler alert: Emotion is your super-power.

— If you want to gain influence, you will have to stop researching like an amateur. The great writers are great researchers.

— If you want to get more attention, you will have to spend more time on the thing that gets the attention: The headline. The amateur writes it once. The pro does not stop until…wow.

— If you decide you want to go to the next level with your writing, you will see remarkable and sustained results.

Writing is a single player game.

You versus you.

The great you versus the average you.

The next level is a step up. Average you will not give up without a fight.

What will you gain?

The Masterclass on the farm will not be easy.

They will be hard days. But good days. You will work with other attendees. You will have crazy deadlines. You will have to pitch to the group. There will be bits you hate. They will also be the things that you laugh about later. Friendships will be made.

But by heck, you will leave the farm a better writer than you arrived.

Never underestimate the power of a small gathering of people who want to help you.

You will know how to grow your business.

You will have learned the power of words of mouth.

What is it?

A 3-day writing masterclass at the farm.
It will be small. It will be intimate.
There will only be 30 places available.

Who is it for?

  • Companies of One.
  • The C.E.O (Chief Everything Officer)
  • Those keen to work smarter, not harder.
  • Those ready to take their Side Project Pro.
  • Those who want to become their own boss.
  • Those seeking other like-minds.
  • Those wanting to launch or grow their business using the tool at the end of their fingertips.

What will you learn?

  1. Clarity on voice. And confidence to share it.
  2. How to become consistent?
  3. How to use emotion?
  4. How to gain influence?
  5. How to sell, even if you don’t like selling?
  6. How to choose your platform?
  7. How to launch?
  8. How to test everything?
  9. How to come up with new angles, new frameworks, headlines?
  10. How to deal with growth?

A DO Masterclass is more than a course, it’s a manifesto to a better way, a better way of working, living, learning and thinking.


It's some strange magic when an event can light up your mind, body and soul in equal measure, but that's what the DO Lectures have delivered here in abundance.

Catherine Pitt

Incredible content, knowledgeable speakers and food and drink worthy of a fine restaurant.

Lucy Bunce

Those 3 days in Wales will stay in my heart forever. Thank you.

Claire Perry-Louise

I arrived with a tiny voice and left singing.

Heather Golding

Simply the best practical learning I have done. I think this is just a beginning of a beautiful exchange of ideas, problem-solving, and successes.

Plus plenty more
Fresh & Local Food
Great Wine and Award-Winning Coffee
Sauna with a Breath-Taking View
Your coach

Who's running it

David Hieatt
Co-Founder of The DO Lectures and Hiut Denim
David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time. Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...

Where it takes place

The DO Farm
Where: Cardigan, Wales, SA43 1JY
When: July 19-21st 2023

We've got the answers

Are there payment plans?
Where exactly is the farm?
Is accommodation provided?
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30 day guarantee

If for some reason it’s not everything you expected, let us know within 30 days of the start of the event and we’ll refund you every penny. No questions asked.


3 days
3 days
Words of Mouth
David HieattCreativity
Finding your voice is the most powerful thing you can do to help you grow your business. The way to find it is through clarity. I am going to give you that. And the self-confidence to share it. It’s time to stop playing small.

Copyright 2023. The DO Lectures All rights reserved.
Registered in England & Wales. Company Number: 06772325.