3 Days of Summer
This summer we are hosting 3 one-day events on The DO Lectures farm.
- Three different themes.
- Three different dates.
- One farm.
There are just 60 spaces on each day, we've kept each one deliberately small, intimate and focused.
Tickets are £600 per day, spread across three installments, £200 now. £200 in April. £200 in June.
Come for one. Come for two. Come for all three if you'd like to.
You spend twenty years climbing, building, proving.
You reach the summit. For a moment, it feels great. Then that question arrives.
Is this it?
Not because you failed, but because something doesn’t quite feel like you thought it would. It’s not panic. It’s not regret. It’s a question on repeat. A small but persistent doubt.
Was it the right mountain?
“It’s incredibly easy to get caught in an activity trap… to work harder and harder at climbing the ladder of success only to discover it’s leaning against the wrong wall.”
Here’s the part we don’t talk about:
The first mountain is about proving. The second mountain is about choosing.
Over 50 is not a time to drop anchor. It’s a time to set sail.
Freedom from caring what others think.
Freedom from chasing someone else’s dream.
Freedom to build something that actually feels alive.
On July 4th, we’re hosting The Second Mountain on the farm.
This is for those who suspect their best work might still be ahead of them. A one-day gathering for people asking the same honest question:
If I’m not done yet… what’s next?
If you are over 50, it’s not over.
Not even close.
About Second Mountain.
Why Second Mountain Is Different.
- No keynotes on the day.
- Flipped learning: Keynotes sent 1month before the event.
- We build together in practical workshops. We have deeper conversations.
- 60 attendees. Intimate. Real.
- Time to ask questions.
- Building together in workshops means retention of knowledge is far higher.
What Success Looks Like.
We measure success in terms of clarity.
- Have you got a clearer idea on what you want to do.
- Do you know what the first steps to take are?
- Do you feel it has gone from a should to a must do?
- Do you feel like you have given yourself permission?
Who It’s For.
This is for people who have proved they already have what it takes to win.
- Founders who built and exited.
- Leaders who climbed for decades.
- People who have built something from nothing.
- But now it’s time for another chapter.
- You’re not burned out.
- You don’t want to slow down.
- You want to build something that matters.
- This is for people who suspect their second act could be their best work.
- If you’re still hungry - this is for you.
Details. Time, place, price
- Where: Cardigan, Wales — at The Do Farm
- When: July 4th 2026.
- Who: 60 Seats Only
- Price: £600 (includes all food - lunch + supper)
- Pay in 3. You only pay £200 today. £200 in April. £200 in June.
- Accommodation: Camp onsite or we’ll help you find a stay nearby
- Vibe: Smaller gathering. Deeper conversations.
What to expect on the day
- 4 Keynote Speakers. Their keynotes will be sent to you a month before.
- 4 Workshops. Held by the keynote speakers.
- Lots of time in between to hold good conversations with good people.
What I am trying to do is to build lots of time for us to be able to talk to each other. Because that is where the gold is. We can all help each other.
“It’s not enough to find the treasure; you must bring it back for others.”
4 areas you will focus on.
1. Identity reset.
Who are you without the scoreboard? Until you detach from first-mountain metrics (title, revenue, applause), everything else is surface-level.
- If nobody was watching, what would you build?
- What part of you is still performing?
- What identity needs retiring?
This is the uncomfortable session.
2. The Success Trap
How winning becomes your cage. Success can hollow you out. Reputation makes you feel like you have to stay in your lane.
- Golden handcuffs
- The cost of your first climb
- Why high performers struggle to pivot
- Why success makes change feel disloyal to what you have achieved.
This is the truth teller session.
3. Choosing Your Devotion
What will you bind yourself to for the next 20 years? This is the bridge between philosophy and strategy. The second mountain is about commitment. You need a clear direction, not vague purpose.
- What problem is worthy of your next chapter?
- What would matter even if it didn’t scale?
- Where does your experience become unfair advantage?
Not “find your passion.” Choose your devotion.
4. Public Commitment
No one leaves undecided. Life changes when you make covenants. Clarity without action is entertainment.
- Define your second mountain in one sentence.
- Kill one narrative that is holding you back.
- Commit to one move in the next 30 days.
If you don’t commit, it was a nice farm day. If you do, it becomes a moment that the next chapter begins.
Details. Time, place, price
- Where: Cardigan, Wales — at The Do Farm
- When: July 4th 2026.
- Who: 60 Seats Only
- Price: £600 (includes all food - lunch + supper)
- Pay in 3. You only pay £200 today. £200 in April. £200 in June.
- Accommodation: Camp onsite or we’ll help you find a stay nearby
- Vibe: Smaller gathering. Deeper conversations.
How to use AI to reimagine your business for the future.
I've said it before, I'll say it again: AI is a century defining tool.
In this new, AI powered world, your differentiator isn't efficiency, speed or productivity. It's you.
Your ideas. Your creativity. Is more important that ever.
Thrive is 1 focused day on how to use AI to grow and reimagine your business for the future.
Details released 19 February.
3 Days Of Summer will take place here, at the DO Farm, on the far edge of west Wales. It is perched on a hill, overlooking Cardigan Bay. From here you can see the end of the River Teifi as it spills out into the Irish Sea.
At best, it’s at least a five-hour drive from London. The instructions are: ‘Leave London. Head west. Stop when you hit water.’
Sounds simple. But really there is no easy way to get here. When you do arrive, you will know you’ve left your normal world behind. The energy here is calming, grounding. The journey worth the destination.
Camp on the farm
Accommodation is not included in 3 days, but you are welcome to bring your tent or camper van and camp on the farm.
- Two shower blocks with hot showers
- Brush your teeth overlooking the sea
- Wood-fired sauna and cold plunge available each morning
- Campers breakfast for those staying on site.
- Plus we're close to the beach for those who want an early morning run or swim.
Stay locally
If camping is not your thing there are plenty of places to stay in and around Cardigan. We're happy to recommend some.
Feasts. Made with love
Meals are a time for us all to pause together. To share great food with great people and stir up great conversation. They will be an important part of your day on the farm.
We have world class ingredients right here on our doorstep. Fresh fish, meat and vegetables are sourced from just a few miles away.
We grow salads and herbs right outside our kitchen. And it is all put together by a team with a true passion. They are nothing short of artists.
Lunch, snacks, tea and coffee will be provided throughout the day. In the evening we'll serve up a two-course dinner with drinks.
Expect long communal tables, delicious food is made with love and excellent conversations into the night.
Copyright 2025. The DO Lectures All rights reserved.
Registered in England & Wales. Company Number: 06772325.