On an old dairy farm, perched on a hill, overlooking Cardigan Bay. From here you can see the end of the River Teifi as it spills out into the Irish Sea. It’s been a long time since the farm actually worked as a farm. So we turned it into The Ideas Farm. Now it feeds dreams, not cows.
Our home is far from everywhere. And It is also far from perfect. But there’s something to be said about being on the edge. On the fringe. Away from the mainstream. It brings about a sense of deeper connection. Of optimism. Of tranquility. Of abundance. The possibility of a different world. And in that space the edge creates, great things often happen.
But first, you have to make the journey. Leave London. Head west for five hours. Stop when you hit water. Sounds simple. But there is no easy way to get here.
And when you do, you will find it even harder to leave.