Here's how it works
First, carry on as usual.
For the first month, live your ordinary life.
Each evening, record how you feel using the same simple mood question in your mood app. Meet your group. Get to know your buddy.
Before we change anything, let’s notice where we are.
Then, shake a few things up
Each month brings an experiment.
Pick and Mix.
- 9 Experiments.
- Choose 7.
- You can sit out two.
Each experiment comes with a stick. What if you don’t do what you say you were going to do? The stick has two flavours: Funny. Or Ouch.
Don’t worry, your team will pick the stick for each experiment.
Find what works.
Included in your membership is one year's access to moodapp.io .
Record your mood daily in the mood app by answering one simple question: How do you feel today?
Once a month meet with your team and log your reflections for that experiment.
- What helped?
- What did very little?
- What would you like to keep?
Teams Win
You'll complete your experiments in small teams of 9
Within your team you'll have a buddy, someone at a workable timezone in your team, who you can check in with regularly as time allows.
Meet with your group once a month to reflect on that month's experiment and decide the "stick" for the next experiment – a playful consequence if you miss your goal.
A small incentive to do what you said you would.
We will create a dedicated team space for your group to help you stay in touch.
The London gathering
At the end of the 10 months we'll create one final report based on all of your reflections. We aim to get our findings published in a leading publication at the end of the experiment.
On Friday 3rd December 2027 we’ll gather in London for a 1 day workshop to share what's changed over the course of the year.
- The findings.
- The stories.
- The habits people want to keep.
The most useful result? Something good you keep doing.
2 ways to pay
The Experiments
More time with people
More time to move
More time for fun
More time to belong
Why join this crazy experiment?
It doesn’t sound much, does it? 1%. Why even bother?
Small wins are dismissed because they look too small. Yet, they can happen every day. People want to change their life but don’t believe that it all starts with changing their day.
Change your day, change your week. Change your week, change your month. Change your month, change your year.
Small wins compound because they add up. Big wins don’t because they never materialise. This is why I have decided to do The 1% Happier Club.
- 10 months.
- 9 small experiments.
- 99 changemakers.
- Working in teams, with a buddy for extra support and encouragement
All trying to answer this question: What happens when we try one small thing each month to make life feel a little better?
This is a bet on the power of a small win.
The community
This is why this will succeed.
Some weeks, you’ll be the person who needs a little encouragement. Other weeks, you’ll be the one giving it. That’s why we’re doing this together.
99 people. Different lives. Making a little more room for the things that matter. Over ten months, we’ll get to know each other through ordinary things. By the time we gather in London, we’ll have plenty to talk about. What helped. What surprised us. What we want to keep.
And, hopefully, a few new friends to keep doing it with.
““Connection is why we’re here. It’s what gives purpose and meaning to our lives.””
Who is this for?
People who keep meaning to see their friends more.
People who want to spend less time on their phones.
People who’ve forgotten to make time for fun.
People who do a lot for others and leave little room for themselves.
People who want to move more, try something new or have a little adventure.
People who find it easier to keep going with someone alongside them.
Quiet people. Outgoing people. Somewhere-in-between people.
Anyone curious about what a few small changes could do.
You don’t need to be a founder. You don’t need to arrive happy. Just curious enough to try. And willing to make time.
Who is this NOT for?
People looking for a guaranteed result. This is an experiment.
People who are lone wolves. This is a team thing.
People who won’t show up.
You can be sceptical. You can have a bad week. You can miss a goal. We ask that you give it a go. And give the people alongside you a little encouragement.
We've got the answers
Who's running it?
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