On-demand
1+ hour
On demand.

Lazy Discipline Chat GPT

26 Ways to Win in 2026

Next Course Released 30 October 2026
From £33.00
OverviewWhy Now?Is this for me?Testimonials26 Wins FrameworkYour coachFAQsOffer

How this thing works

The world of AI is fast moving. So throughout 2026 we've released a 60 minute-mini course of AI tips, tricks and updates each season.

These courses are like an AI espresso.

You can purchase each course as they're released, or buy the season pass to get access to all four courses this year.

New for October 2026

  • The judgement advantage.

For the first time in history, founders and companies of one can compete at a scale like never before.

For the first time, the power of one can feel like the power of ten. Because you multiply yourself.

Imagine having on tap:

  • A researcher who never sleeps
  • A strategist who sees patterns you can’t
  • A copywriter who doesn’t need coffee
  • A junior designer for mockups, a junior analyst for reports
  • A project manager, a coach, a systems builder

This short course introduces 26 real ways to harness that power. I've kept it intentionally short (60 minutes) so that you finish it.

Why now?

Google helped people find things.

ChatGPT helps people decide.

That shift, from Search to Answer, is significant.

AEO (Answer Engine Optimisation) is replacing SEO.
And the brands that become the default answers will win.

That means teaching over pitching.
That means being clearer than your competitors.
That means explaining what you do so even a distracted brain can understand, and remember.

ChatGPT rewards precision.

How long it took Chat GPT to reach 100m users

Why should I do this course?

AI moves fast.

You don’t have to.

Once a quarter, we cut through the noise and show you what has changed, and what might actually help your business.

In one hour, you’ll get the latest useful AI updates, explained simply, with clear ideas you can put to work.

Just a few practical wins to help you think better, move faster and save time.

So you can grow your business, without having to keep up with every AI update.

If you're a busy founder, creator or business of one wearing too many hats who wants:

  • more output without more hours
  • sharper thinking
  • faster execution
  • and an unfair advantage in 2026
    …this is for you.

You don’t need to be technical.

You just need to be willing to try 1 or 2 new things this year.

NEW FOR AUTUMN 2026

What will I learn?

Here’s what you’ll be able to answer after watching:
Find your 5%.
Most of your success comes from around 5% of your time.
Find the visible leaks.
Money leaves your business every day, but you don't why.
Find the invisible leaks.
What is the cost of an underperforming website?
The Because method.
All that stuff in your head, you need to teach your AI it.
Tools for an easy life.
Those tools that you use once and you then you'll use everyday after.
The new org chart.
Things are a-changing.

“Thank you for making the world of AI feel graspable.”

AI Workshop Attendee, 2025

“Helped me dive into AI. This has unleashed a stack of new creative ideas for me. Thank you.”

2025, AI Workshop Attendee

“You can’t put a price on the value that DO brings you. It’s exceptional.”

Sally Wolff, Past Attendee

26 Wins Framework

I love simple systems. They keep me honest. They keep me moving..

My original “Lazy Discipline” framework has helped thousands of founders.

It works because it mixed two unlikely bedfellows – laziness and discipline – and gamified them.

This AI course uses the same principle: a framework that makes you feel like there are ten of you, without adding more work.

The 26 ways aren’t random prompts; they sit under three pillars:

Clarify your message

You need to consider AEO as well as SEO and ChatGPT wants you to be CLEAR.

Define your one-sentence authority statement. Teach what you do in a way ChatGPT can understand and share.

Delegate the doing

Let ChatGPT handle busywork, with your voice and standards baked in.
Build simple systems using Codex, GPTs, and no-code workflows.

Expand your thinking

Tap into smarter research, study mode, thinking mode.

Ask better questions. Get clearer answers.

Think of each tool as a single espresso: quick, focused, designed to keep you moving.

As I keep saying. You don’t need to use all 26 at once; start with two or three.

The win for you is not doing everything.

It's picking the right tool for the right job, save you time and make your one‑person company feel ten times bigger.

Your coach

Who's running it?

David Hieatt
Co-Founder of The DO Lectures and Hiut Denim | Do Radio Presenter of Three Wins & Do Radio Guest, Making Stuff Up with Emma Warren
David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time. Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...
FAQs

We've got the answers

When will I have access to the course?
Is this course mine for life?
I have a team and I'd like them to do the course. Do you offer group discounts?
What if I purchase and don't see the value?
How does this course differ from your others?
What you get

A Special Offer

Because ChatGPT, Claude and AI are moving fast, I’m releasing one course each quarter this year. January. April. July. October.
£33 Instant Access
Watch in under 60 minutes. Use just one tactic today and you win. Keep it forever.
£99 Season Pass (recommended)
Get all 4 updates this year. 2 in April, then one per quarter). Save £33 vs buying individually - that's one course free.
BONUS (Season pass only)
If something big changes, we’ll deliver a bonus video.

Interested?

On-demand
1+ hour
On demand.
On-demand
1+ hour
On demand.
Lazy Discipline: ChatGPT - 26 ways to win in 2026
From £33.00
David Hieatt•Business
The power of one is now the power of ten. 26 ways to multiply yourself with ChatGPT, without losing yourself. Built for Founders, Freelancers + Company-of-Ones
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