On-demand
7 hours
Available now

Email for Growth

Build your tribe. Grow your business. Live the life you want.
£500.00£250.00
OverviewIs this for me?What will I learn?TestimonialsYour CoachFeaturesFAQ's
Forget ads. Here's why email is your alternative path to growth
DO Wales - Sharing - Friendship - Writing - Phone

Most people have a newsletter. But because they don’t really know the rules, they meet with limited success.

This course will change all that. You will learn exactly what to do with your newsletter. And, over time (not overnight) it will become your most important sales tool.

Email For Growth will provide you with clarity on why a newsletter truly works. If you take these and apply them to your newsletter, you will grow.

Is this for me?

Who is it for?

1.Established brands + in-house teams.

You already know what you’re doing - you just want to go to the next level.
If you work inside a brand or at a marketing/digital agency, this will give you the insights, frameworks, and capability to sharpen your work immediately.

2. Direct-to-Consumer brands.

You already know Instagram and Facebook build brand, but email is what actually sells.
You want to get good at email quickly.
You want results.
You are willing to do the work to learn how.

3. Founders.

You’ve started. You’ve made progress. But something isn’t quite landing.
You want a business that works - and a life that works with it.
You believe in community, but you’re not sure how to build one.
You’re spending too much time on social… and not nearly enough on your newsletter.
If you want success, that balance has to shift - and this course will show you how.

4. About to start.

You’re close. You’re getting ready.
What you want most is confidence that you’re building something that has a real chance of working.
You’re hungry for know-how, frameworks, and a clear path.
For you, this course takes away the guesswork.

WHY NOW? ISN'T EMAIL DEAD?

Why do this course?

Want to grow your business fast? Want to build a community that lasts? Want a business you enjoy running - and a life you actually want to live?

Who doesn’t.

Most people assume the answer is social media.
And yes - social matters. It builds brand. It builds awareness.

But the number one business builder is email.

Most people ignore that. Good. It means less competition for you and therefore far easier place to stand out.

I have used a simple email newsletter to build my brands for a global audience. It has allowed me to live where I want, and to be in control of my time.

This course breaks down in detail the exact methods and repeatable frameworks I use to build my companies.

It is perfect for both aspiring entrepreneurs to experienced brand builders. I walk you through how to build it, launch it, grow it, and run it.

I’ve used a simple, consistent email newsletter to build global audiences for my brands. It has allowed me to live where I choose, protect my time, and run businesses on my terms.


WHAT WILL I LEARN?

What's covered in the course?

This course breaks down, in detail, the exact methods and repeatable frameworks I use to build, grow, and run my companies.

It works whether you’re just starting out or you’ve been building brands for years.
I’ll show you how to build the system, launch it, grow it, and keep it running smoothly.

(It’s also an ideal training tool for your team.)

When done right, a simple email becomes the engine that delivers the growth you want - and the freedom of time you crave.

This is not a motivational course.

It’s practical.
It’s actionable.
And it works.

Yes, you’ll have to do the work.
But you’ll get the results you’re looking for.

Welcome
Introductions. What to expect. How to get the most out of this course
Email basics
Three traffics. Three musts. Three builds. Get to know your customers, your metrics, your cadence and engagement.
Building your emails
Key elements. Why design matters. Designing for mobile. Tools to make it EASY. The winning mindset. Building community. Finding your voice.
Growing your email
What is value? How to give it? What to measure, what to test. Building your incredible offer. Hooks. Competitions, Plateaus. Creations versus Creation. Consistency. Influence.
Launching your email
The art of the launch. The importance of Before. Going wide (not deep). Joint Ventures. Problem/Solution/Path. The importance of story. Post launch.
Running your email
Your content team. Your process. How to automate. Checklist rituals. Tools to make it easy. Quick wins. The art of the landing page.

Introductions

  • Video 0. Introduction.
  • Video 1. What to expect, how to get the most from this course.

Module 0. Basics.

  • M0. Video 1. What are the three traffics?
  • M0. Video 2. What are the three musts?
  • M0. Video 3. What are the three builds?
  • M0. Video 4. How to really know your customer?
  • M0. Video 5. Know thy metrics.
  • M0. Video 6. The law of recency.
  • M0. Video 7. The law of engagement.
  • M0. Video 8. Email is not dead.

Module 1, Build it.

  • M1. Video 1. 10 Key Elements (Part 1).
  • M1. Video 2. 10 Key Elements (Part 2).
  • M1. Video 3. Let’s talk design. Why it matters?
  • M1. Video 4. Design for mobile.
  • M1. Video 5. Tools for an easy life.
    M1. Video 6. What mindset helps you to win?
  • M1. Video 7. Have an easy life. Define your process.
  • M1. Video 8. Team of one? Team of many? How does it work?
  • M1. Video 9. What builds community? What doesn’t?
  • M1. Video 10. Voice + humour = human.

Module 2. Grow it.

  • M2. Video 1. Give. Give. Give. Ask.
  • M2. Video 2. What is value? And how to give it?
  • M2. Video 3. Go wide. Not long.
  • M2. Video 4. Metrics. What to measure?
  • M2. Video 5. Testing. What to test?
  • M2. Video 6. Know your customers.
  • M2. Video 7. Your incredible offer.
  • M2. Video 8. Law of recency.
  • M2. Video 9. Writing hooks.
  • M2. Video 10. Competitions are crack.
  • M2. Video 11. Joint venture.
  • M2. Video 12. The plateau of woe.
    M2. Video 13. Creation vs curation.
  • M2. Video 14. Engagement is the metric.
  • M2. Video 15. All roads lead to sign-up.
  • M2. Video 16. Grow influence.
  • M2. Video 17. Two cents’ worth.
    M2. Video 18. Three musts.
  • M2. Video 19. Three traffics.
  • M2. Video 20. Who does what?
  • M2. Video 21. Consistency matters.

Module 2 Bonus.

  • M2. Video 22. Story. Teach. Tool.
  • M2. Video 23. 7 Levels Deep
  • M2. Video 24. Momentum.

Module 3. Launch it.

  • M3. Video 1. The art of the launch.
  • M3. Video 2. Three types of launch.
  • M3. Video 3. The importance of Before.
  • M3. Video 4. Pre-launch films.
  • M3. Video 5. The Why.
  • M3. Video 6. The What.
  • M3. Video 7. The How.
  • M3. Video 8. Going wide. Not deep.
  • M3. Video 9. How joint ventures work?
  • M3. Video 10. JVs are relationships.
  • M3. Video 11. How often to launch?
  • M3. Video 12. Your circle of knowledge.
  • M3. Video 13. How the launch conversation goes.
  • M3. Video 14. The importance of your story.
  • M3. Video 15. Problem/solution path.
  • M3. Video 16. The importance of after-launch.
  • M3. Video 17. Launching grows your list.
  • M3. Video 18. Your story. How to tell it?

Module 4. Run it.

  • M4. Video 1. How does a content team work?
  • M4. Video 2. Team of one?
  • M4. Video 3. Team of many.
  • M4. Video 4. How to build the process?
  • M4. Video 5. How to automate?
  • M4. Video 6. How to hold a content meeting?
  • M4. Video 7. Checklist ritual.
  • M4. Video 8. Tools for an easy life.
  • M4. Video 9. Welcome series.
  • M4. Video 10. How to run tests?
  • M4. Video 11. Abandon cart emails.
  • M4. Video 12. Transactional emails.
  • M4. Video 13. Quick wins.
  • M4. Video 14. Blended sequence.
  • M4. Video 15. The art of the landing page.

Unique, thought-provoking, value-laden and infinitely actionable.

Jaki

Truly eye-opening and inspirational

Francesca Smith

Newsletter gold: theory, preparation and practice from the Master!

Lucy

The most inspiring, actionable hour of my week.

Helen Tarver
Your Coach

Who's running it?

David Hieatt
Co-Founder of The DO Lectures and Hiut Denim | Do Radio Presenter of Three Wins & Do Radio Guest, Making Stuff Up with Emma Warren
David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time. Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...
WHAT TO EXPECT

Course features

Save decades of learning
We have been where you are, and we know how to help. Learn from a decade of building businesses through newsletters. The mistakes. And the strategies for success.
Actionable ideas and frameworks
This is real-world learning. Tried and tested ideas, frameworks, and tools that you can take and apply to grow your newsletter straight away.
Yours for life
Once you buy this course, it's yours. For life. Think of it as a map to success that you can return to again and again for direction and inspiration.
Frequently Asked Questions

We've got the answers

When does this course start?
I don’t have many people on my mailing list.
How long do I have to complete this course?
What happens if I am not technologically minded?
Are there any prerequisites for this course?
I have a team and I want them to do the course.
30 day guarantee

If for some reason it’s not everything you expected, let us know within 30 days of purchase and we’ll refund you every penny. No questions asked.

Interested?

On-demand
7 hours
Available now
On-demand
7 hours
Available now
Email for Growth
£500.00£250.00
David HieattProductivity
Most people have a newsletter. But because they don’t really know the rules, they meet with limited success. This course will change all that. You will learn exactly what to do with your newsletter. And, over time (not overnight) it will become your most important sales tool...
Contact

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