On-demand
90 minutes
On-demand
Lazy Discipline
21 Prompt Rules
21 Rules. 90 Minutes. Prompt Like a Pro.
The world's not short on tools.
It’s short on clarity.
Master the hidden structure behind powerful prompts and make AI work for you, not the other way around.
Uncomfortable truth.
If you can’t prompt well, AI can’t help you.
Every word is an instruction. Every prompt is a blueprint.
This course shows you how to write with structure, not fluff.
To lead AI, not just chat to it.
Because clarity isn’t a nice-to-have anymore.
It’s leverage.
AI won’t replace you
But someone who knows how to prompt might.
This course gives you the edge.
The speed. The clarity. The system.
Because lazy discipline isn’t a contradiction.
It’s how pros work smart.
COURSE DETAILS
What You’ll Learn
This is a short course that leaves a long-lasting edge.
- Master the 21 prompt rules that separate noise from clarity.
- Build your own prompt frameworks (and stop starting from scratch).
- Think like a strategist, not just a user.
- Cut time, reduce guessing, and increase output quality.
- Make every word count.
You'll walk away with a simple, repeatable prompt system
- The ability to think clearly, fast.
- A more useful, personalised AI setup.
- Less time spent fiddling. More time shipping.
Who is this for?
- Founders,
- Wannabe Founders
- Business Owners
- Entrepreneurs
- Freelancers
- Consultants
- Company of Ones
- Agency Owners
- Anyone caught in the trap of being busy, whose business is running them
Who is this course not for?
- Pro Copywriters.
You already know most of this.
COURSE DETAILS
What you actually get
No filler. No theory for theory’s sake. Just high-leverage tools.
£26 introductory price
Valid until 31 July. Regular price £49.
90 minutes
Learn fast. Apply faster.
The four pillars are taught in 90 minutes. Enough time for a coffee and a great idea... or a game of football.
21 prompt rules
From “Slop In, Slop Out” to “Prompt for Transformation
Online. On-demand
Instant access on purchase. Yours to keep forever.
4 pillars of promting
A simple structure of four core pillars: Prompt Foundations, Prompt Structure, Prompt Mastery, and Meta-Level Prompting.
12 high-performing prompts
A swipe file of real-world prompt examples. See how small tweaks change everything. Copy, refine, go
Your coach
Who's teaching this course?
Co-Founder of The DO Lectures and Hiut Denim
David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time.
Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...
Copyright 2025. The DO Lectures All rights reserved.
Registered in England & Wales. Company Number: 06772325.