Alex Wills

Catch Alex Wills on Do Radio: Tomorrow's Word with Jon Kaye 23rd - 29th March 2026.

Alex Wills lives at the intersection of imagination and infrastructure.

As CXO and Head of Metaverse Solutions at Disguise, he works with some of the world’s biggest brands, studios and creative teams to build immersive digital experiences that blur the line between physical and virtual. If you’ve seen a mind-bending live show, a cinematic virtual production, or a digital world that feels eerily real, there’s a good chance Disguise was somewhere in the engine room.

But Alex isn’t just a technologist. He’s a translator.

In a world where “metaverse” can mean everything and nothing, his work is about grounding big ideas in practical application. What does immersive tech actually do for a brand? For a storyteller? For an audience? And how do you move beyond hype to something that creates real value?

On Tomorrow’s World, we explore the human side of emerging technology. Not just what’s possible, but what it means. Because at Do Radio, we’re less interested in the buzzwords and more interested in the bridge. The bridge between where we are now and where we’re heading next.