Jamie Bartlett is a writer, journalist and broadcaster whose work sits right on the fault line between technology, truth and society.
He is the author of How to Talk to AI (and How Not To), published in April 2026, a practical and sceptical guide to using AI well without being taken in by it. The book looks beyond simple prompt tips and asks a more useful question: how do we stay sharp, curious and human when machines can answer almost anything with total confidence?
Jamie is also known for The Dark Net, The People Vs Tech and The Missing Cryptoqueen, his acclaimed investigation into the OneCoin cryptocurrency scandal. His recent BBC Sounds series, Everything Is Fake and Nobody Cares, explores how fakery, performance and blurred truth have become normalised in modern culture, politics, media and technology.
In this episode of Tomorrow’s World, Jon talks to Jamie about AI, trust, truth, fakery and what happens when technology becomes so fluent that we start confusing confidence with understanding.
A conversation about artificial intelligence, but also about the bigger human problem underneath it: how we think clearly when the world is getting better at pretending.
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