Joe is a strategist at Big Fish marketing agency. He is their expert on all things AI. He has a sharp eye for growth opportunities and clear, effective communication. From developing business models and marketing strategies to refining communication messages, Joe helps maximise potential by identifying potential big wins and translating them into actionable plans.
Passionate about purpose-driven brands and enthusiastic founders, Joe was previously at The DO Lectures, where he was a growth lead and business strategist. There, he honed his copywriting and research skills by producing a weekly newsletter for 70,000 readers. Before that, he worked as a freelance marketer for numerous FMCG start-ups.
On weekends, you’ll find Joe training for his first triathlon in various London parks and pools. He also enjoys experimenting with fermenting in the kitchen, sharpening Japanese cooking knives, and playing guitar.
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