Kathleen Baird-Murray

Join Kathleen on DO Radio: It's Not About Trees with John Lunn from 06 to 12 April.

Kathleen Baird-Murray is a writer, editor and entrepreneur. A former beauty director and long-time journalist, she has written extensively for publications including British Vogue, The Telegraph and How To Spend It, interviewing leading figures across fashion, beauty and culture.

Alongside her journalism, Kathleen is the founder of a fragrance brand, La Pyae, inspired by her Burmese heritage and family history. Her work often explores identity, storytelling and the intersection between creativity, culture and personal history.

She lives in the UK and continues to write, create and tell stories across media and entrepreneurship.

DO Radio Show Notes

In this episode of It’s Not About Trees, John Lunn speaks with writer, editor and entrepreneur Kathleen Baird-Murray about storytelling, identity and the courage to follow an idea that refuses to go away.

Kathleen reflects on her career in journalism, the changing landscape of media in an algorithm-driven world, and the deeply personal journey that led her to create her own fragrance brand, La Pyae inspired by her Burmese heritage and family history.

The conversation explores creativity, curiosity and the importance of authenticity — particularly when building something of your own in a world full of competing voices and expectations. From the craft of storytelling to the realities of launching a product, Kathleen shares a thoughtful and honest perspective on finding purpose, trusting instinct and staying true to who you are.

It’s a warm, reflective conversation about heritage, creativity and why everyone has a story worth telling.