Richie Jones

Catch Richie on Do Radio: Miracles Happen here with Jon Kaye & Alan Wick 12-18th January 2026.

Richie Jones is the CEO of VVAST, a strategy and innovation company focused on helping organisations build more sustainable, purpose-led businesses. With a background in entrepreneurship and systems thinking, Richie has spent years exploring how companies can grow without losing sight of their responsibilities to people, society, and the planet.

In this conversation, Richie joins Alan Wick and Jon Kaye to reflect on his entrepreneurial journey and the evolution of VVAST from consultancy into a business with SaaS offerings at its core. The discussion explores how ideas of sustainability and purpose have shaped VVAST’s direction, including the role of B Corp certification in embedding better business practices.

Together, they dig into company culture, environmental responsibility, and the constant tension between profit and purpose, particularly in today’s challenging funding landscape. Richie shares candid insights into what it really takes to build a values-driven business, the compromises involved, and why long-term thinking is becoming not just ethical, but essential.