Richie Jones

Catch Richie on Do Radio: Tomorrow's Word with Jon Kaye 9th - 15th March 2026.

Richie Jones is the CEO of VVAST, a strategy and innovation company focused on helping organisations build more sustainable, purpose-led businesses.

With a background in entrepreneurship and systems thinking, Richie has spent years exploring how companies can grow without losing sight of their responsibilities to people, society, and the planet.

DO Radio Show Notes: 09 March

In this conversation, Richie Jones shares his journey from being an entrepreneur in the early days of the internet to his current focus on ethical business practices and the impact of surfing on mental health.

He discusses his experiences at the Do Lectures, the importance of creativity in problem-solving, and his involvement with The Wave Project, which uses surf therapy to aid mental health.

Richie emphasises the need for businesses to adopt ethical practices, particularly in the age of AI, and the importance of preparing the next generation for a rapidly changing world.