Selfa Verlaat

Selfa creates spaces where people reconnect with themselves and rediscover what truly matters in life. Her infectious energy and sense of wonder—especially outdoors—are at the heart of everything she does.

With over 20 years of experience, including as an executive producer for Nike, Selfa brings bold ideas to life. She uncovers possibilities where others see obstacles, turning them into achievable plans and inspiring others to do the same.

She transformed a 53-hectare estate into a regenerative hub blending sustainable agriculture, inventive tourism, and inspiring event spaces.

As founder of Campfire Stories and Changemakers Stories, she builds communities where changemakers connect, share, and grow.

Selfa’s work centres on the power of nature to spark clarity, creativity, and connection.

Her guiding philosophy? Get Up, Get Out! For Selfa, the outdoors isn’t just a backdrop—it’s where everything comes alive and you truly feel part of something bigger.