Simon Pickford

Catch Simon Pickford on Do Radio: Tomorrow's Word with Jon Kaye 22-28 December 2025

You won’t find much about Simon online. No interviews. No TED talks. No glossy portfolios. Just the occasional credit and a whisper of influence behind some of the most iconic work of the last two decades.

For 19 years, he was a Creative Director at Apple, quietly shaping the visual language and storytelling of one of the world’s most recognisable brands. He retired last year, slipping out of the spotlight in much the same way he worked: with care, craft, and zero fanfare.

Simon’s not interested in a personal brand. But talk to the people who’ve worked with him, and a different story emerges: one of deep integrity, a hugely loyal team, and the rare kind of creative leadership that leaves a mark without leaving a trace.