Tom Hollands and Matt Raynor

Catch Tom Hollands and Matt Raynor on Do Radio: It’s Not About Trees with John Lunn 11th - 17th May 2026.

DO Radio Show Notes

In this episode, John Lunn speaks with Matt Raynor and Tom Hollands from Raynor Foods about what it takes to make sustainability work inside a real, operational business.

The conversation explores sustainability as a systems challenge—spanning supply chains, production, waste and carbon—rather than a standalone initiative. Matt and Tom share how progress comes through experimentation, including projects like the S3 or “digital sandwich,” which aim to make environmental impact more visible and actionable.

A key theme is engagement. Using digital tools and gamification, the business is finding ways to connect employees to sustainability in a practical, day-to-day way, turning data into behaviour change.

The discussion also reflects the tension between ambition and reality. Cost pressures and operational constraints mean change is often incremental, built through continuous improvement rather than large-scale transformation.

Ultimately, the episode highlights the importance of culture—creating space to test, learn and adapt—as the foundation for meaningful, system-level change.

Matt Raynor is the son of the founders of Raynor Foods and now leads the second-generation family business. Having worked across multiple roles within the company, he brings a strong operational perspective to business transformation and sustainability. His focus is on embedding sustainable practices into core business processes while balancing commercial realities and long-term organisational development.

Tom Hollands works on innovation initiatives within Raynor Foods, with a particular focus on digital tools, data and engagement. His work explores how technology can be used to better understand environmental impact and influence behaviour across the organisation. He plays a key role in developing experimental projects that translate sustainability concepts into practical, operational solutions.