What If the Answer Isn't More Content?

The Illusion of More

We’re building a radio station called DO Radio.

And yes, before you point out the irony, it will have a lot of content. 8 shows a week, 52 weeks of the year.

But this isn’t about adding an item to your to-do list. The goal isn’t to crank out more stuff just to fill the airwaves and block up your inbox.

Our goal is connection.

It’s not content for content’s sake. But content as a means to something deeper. We’re aiming to build a sense of shared presence and curiosity, using real-time conversation as our weapon of choice.

The kind of thing that’s hard to manufacture, and even harder to fake.

Why Radio?

Because it’s live. You can’t download it. You can’t save it for later.

You have to be there, just like everyone else, listening at the same time.

That’s the magic.

In a world of endless on-demand everything, we’re betting on something ephemeral. Something you can miss. And if you do, it’s gone.

I’m sure people will complain. They missed last week’s show and really want to listen to it. But this is a deliberate choice.

We want you to want to be there.

Radio asks you to show up. It asks for your attention in a way Netflix or YouTube never can. It’s not about bingeing or multitasking. It’s about presence.

Consumption vs. Connection

What if connection matters more than consumption? That’s our north star.

We want to create something that feels more like a conversation than a performance. Something that our audience helps shape, not just passively absorbs. We want to build it with our audience. With you. Not just for you.

That’s why we’re prioritising interaction, real-time feedback, and collaboration over perfect production or scale.

Yes, we’ll broadcast stories, ideas, interviews, voices, but the endgame is not to become another platform adding to the noise. It’s to create a shared space where listening and being heard, both matter.

What Connection Actually Looks Like

We’re experimenting. We’re inviting people in. We’re showing up without a script.

It’s not polished. We don’t have all the answers. It’s not made to be re-shared or repurposed across five platforms with different aspect ratios.

And that’s exactly the point.

Connection is messy. It's unpredictable. It lives in the moment. And so does radio.

Rethinking the Content Trap

I’m not anti-content. Obviously. You’re reading this because I made some.

But I am questioning the default assumption that the way to stand out or connect, or grow is to just make more. More newsletters. More podcasts. More videos. More tweets. More profit. More, more, more.

What if, instead, we focused on the right moments? The ones that bring people together.

That make them feel something.

That leave space for them to reply, reflect, or even just listen without distraction.

What if we stopped chasing scale, and started with depth?

What We're Building (And Why You Might Care)

The radio station we’re building is about that depth. About being in sync, not just online. About showing up in the moment and hearing someone else do the same.

We don’t want followers. We want collaborators.

We’re not looking for attention. We’re looking for presence.

If that resonates with you, you’re exactly who we’re building this for. Not for clicks. Not for content calendars.

But for those moments that feel rare now. The ones that feel human.

If you're tired of the content hamster wheel and crave something different, maybe it’s not more content you need.

Maybe it’s just a signal worth tuning into.