This workshop is about how you get to clarity.
It's a chance to review your writing and find ways to improve it.
We’ll study Before and After examples - mine and yours.
We’ll look at what makes writing clear, and why.
We’ll even track the results:
You will learn how small, subtle changes make a big difference.
It’s also a reflection of how busy you are.
Vague writing comes from vague thinking which comes from spreading ourselves too thin.
That’s why we’ll drill the 5-step method until it becomes second nature.
Because when you’re busy, you don’t want to think about clarity - you just write it.
Busy shows up in our days, in our sleep, and in our writing.
Busy = unclear thinking.
Clarity = growth.
Clarity is how you win.
There’s a tidal wave of average coming.
Most people will use AI to get faster at sounding like everyone else.
The price of average?
No attention.
No differentiation.
No growth.
That’s going to be a very expensive mistake.
This is a moment in history where you can’t afford to be average.
The world doesn’t need more noise - it needs more clarity.
Clarity cuts through slop.
Clarity earns trust.
Clarity multiplies attention.
If you can think clearly - and write clearly - you’ll be the one everyone listens to.
Sometimes, we need to be reminded more than we need to be taught.
When I look back at my weak blogs, I see my busyness.
I skipped the formula I know works.
And, reassuringly, the results were terrible.
This isn’t about learning something new.
It’s about remembering what already works - and doing it again, with focus.
Because consistency is a superpower.
And clarity compounds when you practice it.
It’s also a chance to get back in touch with your team.
Maybe, you can all go out for dinner the night before.
Most teaching hides the process. You only see the polished after.
But we learn more going from the first ugly draft to the final version.
In this workshop, we open the bonnet.
You’ll watch me rewrite weak posts line by line: the edits, the decisions, the moment clarity appears.
That’s when tactics become principles.
“Ah, I see what he is doing now.”
The before shows your blind spots. The after shows who you’re becoming.
Then we look at results: “This post got zero reposts. This one got 23.”
Small but precise changes, which lead to a big difference.
You’ll leave with a trained eye: once you can spot the before/after shifts, you’ll see them everywhere — in your writing, your positioning, your business.
Thursday 05 November 2026.
9.30 am – 5.00 pm
Cecil Sharp House, 2 Regent's Park Rd, London NW1 7AY.
90 attendees only.
Tea, coffee and lunch are provided.
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