1 day
London
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Micro Blog System. London.

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OverviewWhat will I learn?Who is this for?Your coachFAQsLocation
WHAT TO EXPECT

What is the Micro-Blog System?

Do you think attention will be easier to get or harder?

(Hint: It’s not going to get… easier.)

Therefore, to do better as a business, you must know better.

In this 1 day workshop, you'll learn the Micro Blog System.

A 10-minute writing framework to grow your business on LinkedIn.

This is for the person who doesn’t want to be a cover band.

Who knows likes are empty calories.

Who knows they don’t need a huge following.

That all your audience needs from you is greater clarity on why you.

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Clarity is your superpower

It takes micro-seconds for your audience to decide whether or not you are for them.

In this workshop, you will learn why greater clarity trumps growing your audience (and even going viral).

You will learn how to give your audience, clarity.

Clarity about why you are different, and why that difference benefits them.

You will understand that attention is a race.

Clarity is how you win the race and grow your business.

And Micro Blog System is the framework to help you do it.

WHAT WILL I LEARN?

What is a Micro Blog?

Micro Blogs are a short form of writing.

They take less than 10 minutes to write but give you outsized results in terms of attention.

Because you keep doing them, they build a library on your specific niche.

This compounds the attention over time.

(not overnight)

You don’t win from one blog.

You win from ALL the blogs you write in your specific niche.

Why does Micro Blogging work?

Most people share information without understanding how the brain engages.

They may write often. But they don't get results.

3 parts of the brain that are responsible for making decisions.

  1. Amygdala.
  2. Hippocampus.
  3. Prefrontal cortex.

The left side of the brain is more analytical; the right, emotional and intuitive.

Information tends to activate the left frontal lobe, which often means people are easily distracted.

They are reading your information, tips, expertise etc, but are thinking about something else.

YOUR POSTS NEED TO ACTIVATE ALL THREE PARTS OF THE BRAIN.

Hence:

  • Transformation is greater than information.
  • A new perspective is more useful than a free tip.
  • Emotion beats logic.

This workshop teaches you how to add emotion and storytelling to your posts, so they switch the brain on.

Content which engages all three parts of the brain to earn attention.

Is this for me?

This workshop is for

  • Founders
  • Wannabe Founders
  • Business owners
  • Entrepreneurs
  • Company of ones
  • Freelancers
  • Consultants
  • Agency owners

This workshop is not for

Professional copywriters, this is not for you.

You already know a lot of this stuff.

This is more beginner level.

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Meet your coach

Who's running it?

David Hieatt
Co-Founder of The DO Lectures and Hiut Denim
David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time. Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...
workshop details

Useful information

Friday 18 October 2024.

9.30 am – 4.30 pm

Cecil Sharp House, 2 Regent's Park Rd, London NW1 7AY.

90 attendees only.

Tea, coffee and lunch are provided.

FAQs

We've got the answers

What time does the workshop start and finish?
Will there be time to speak directly with David?
I have a team and I’d like them to do the workshop. Do you offer group discounts?
Is lunch provided?
What do I need to bring?
Location

Where it takes place

London
Where: Cecil Sharp House, 2 Regent's Park Rd, London NW1 7AY
When: 18 October 2024

Interested?

1 day
London
Sold Out
1 day
London
Sold Out
Micro Blog System. London
David HieattWriting
The 10-minute writing system that will grow your business on LinkedIn.
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