1 day

London

06 February 2026

Micro Blog System London.

Attention is a race. And it’s a race you want to win.

£395.00

Overview What will I learn?Testimonials Why Micro Blogging?Who is this for?Your coach FAQs Location

Now is not the time to be average. Now is the time to get clarity in your writing.

Do Wales - Writing - Sharing Ideas - 2022

DO Wales - Sharing - Friendship - Writing - Phone

In history, this is the time when you are about to see more average than you have ever seen.

AI slop is coming.

Most people will use AI to be faster at making them sound like everyone else.

It won’t end well.

In spite of this, I still believe you can grow your business by writing, and specifically, by writing on LinkedIn.

So, how do you grow your business by writing in 2026?

Write, but make your point in micro-seconds. Get to clarity fast.
Make it sound like you. Warts and all.

I think this is an important time to learn how to stand out - not blend in.

That is what I can help you with. That’s why I’m running the Micro Blog Workshop in 2026.

When: Friday 06 Feb 2026.
Time: 9.30 am – 5.00 pm.
Location: Cecil Sharp House, 2 Regent's Park Rd, London NW1 7AY.
Tea, coffee and lunch included
Price: £395

This is not the time to be invisible.
This is not the time to be average.

This is the time to learn how to get to clarity in your writing.

Attention is a race.
And it’s a race you want to win.

What will I learn?

Why writing matters

Writing is the best way I know to earn attention and attention goes to the most consistent. The burning question is: How do you become the most consistent?

The neuroscience of attention

Most people share information without understanding how the brain engages. The Micro Blog System teaches you how to activate the brain - and earn attention.

What is a Micro Blog?

It’s a short form of writing that takes less than 10 minutes to write - but gives outsize results in attention.

My Micro Blog System

The aim of this system is simple: Make writing easy. So you keep getting better. And earn attention.

Multiply your hit rate

PASTA: The 4-step writing framework to multiply your hit rate 1. Problem. 2. Agitate. 3. Story. 4. Transformation. 5. Ask.

How to be counterintuitive

To get attention, you must talk about something in a new or different way. Adding a counterintuitive element to your writing gets attention. And that’s part of your system.

“The art and science of mastering content writing on LinkedIn was covered so beautifully by David and the team. A very practical and immediately useful workshop.”

Arpit

“I took David Hieatt's Micro Blog course to speed up my writing and nearly 400 days later I have written almost daily, along the way making many beautiful connections and finding my voice.”

Karen

“The Micro Blog System helps me to do something I've always struggled to do; write with energy and creativity CONSISTENTLY, day in, day out.”

Miranda

“This workshop has given me the confidence to take extreme ownership of my writing. David and his team were fantastic facilitators and gave me lots of energy to get unstuck.”

Vivi

“I really loved the Micro Blog Workshop, thank you. It lifted my spirits, gave me a sense of possibility and put a much-needed pep in my step.”

Sally

What is a Micro Blog?

It’s a short form of writing that takes less than 10 minutes to write – but gives outsize results in attention. Because you keep writing, they build a library in your niche which compounds attention over time. You win because of all of the blogs in your niche.

Why does Micro Blogging work?

Most people share information without understanding how the brain engages.

They may write often. But they don't get results.

There are 3 parts of the brain that are responsible for making decisions:

Amygdala.
Hippocampus.
Prefrontal cortex

The left side of the brain is more analytical; the right, emotional and intuitive.

Information tends to activate the left frontal lobe. If you don't stimulate the emotional, intuitive part of the brain, that means people are then easily distracted.

They are reading your information, tips, expertise etc, but are thinking about something else.

Lazy discipline brain diagram 3 parts square

Your posts need to activate all three parts of the brain.

This workshop teaches you how to add emotion and storytelling to your posts, so they switch the brain on.

Transformation is greater than information

A new perspective is more useful than a free tip

Emotion beats logic

Is this for me?

This workshop is for

Founders
Wannabe Founders
Business owners
Entrepreneurs
Company of ones
Freelancers
Consultants
Agency owners
Anyone stuck on the treadmill of creating more and more content to grow their business - but not seeing results.

This workshop is not for

Professional copywriters, this is not for you. You already know a lot of this stuff. This is more beginner level.

Meet your coach

Who's running it?

David Hieatt

Co-Founder of The DO Lectures and Hiut Denim | Do Radio Presenter of Three Wins & Do Radio Guest, Being Well with Libby DeLana

David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time. Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...

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