Manifesto

21 Rules of

Prompt Mastery

Written by David HieattTechnology
In the world of AI, your unfair advantage is clarity.

In the age of AI, your prompts are your competitive advantage.

Master prompts. Master clarity. Master leverage.

Prompts are the new patents.

1. Slop in, Slop out.

Your prompts reflect your thinking. Elevate it.

2. Be the Director, Not the Actor.

Assign roles. Gain perspective.

3. Start with Context.

Context shapes clarity.

4. Be Specific.

Vagueness dilutes. Specificity amplifies.

5. Constraints Create Genius.

Limitations breed innovation.

6. The Five-Part Formula.

Once you know it, you will use every day.

7. Show What Good Looks Like.

Set benchmarks. Raise standards.

8. Prompt Like a Category King.

Role-play greatness. Think big.

9. Think in Systems, Not Tasks.

Build reusable prompt frameworks.

10. Reverse Engineer the Output.

Start from success. Work backward.

11. Iterate Relentlessly.

Refinement is mastery.

12. Zoom In, Then Out.

Toggle micro-details and macro-vision.

13. Build Your Prompt Library.

Collect prompts. Store brilliance.

14. Prompt to Reveal.

Surface insights, not just data.

15. Challenge Yourself.

Let prompts disrupt your assumptions.

16. Your Words Train the Machine.

Cultivate your second brain intentionally.

17. Reflect Your Worldview.

Know your values. Amplify your voice.

18. Prompting is a Mirror.

Your clarity (or lack thereof) is revealed.

19. Build Tools, Not Questions.

Prompts scale thinking.

20. New Literacy for a New Era.

AI-fluency is essential in 2025.

21. Prompt for Transformation.

Become who you need to be.

Written by
David Hieatt
Co-Founder of The DO Lectures and Hiut Denim
David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time. Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...

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