Manifesto

DO Radio Manifesto

Written by David Hieatt•Creativity

A pathway to connection and community.

1. Our business is community.

Knowledge alone is a watering hole without water.

2. We're not building an audience.

We're creating fellowship.

3. Loneliness is the enemy.

Not other stations.

4. Imperfect, relentlessly human.

Perfection isn’t our goal - connection is.

5. We’re founders, serving founders.

Yes, we're weird. Good. Weird makes the world more interesting.

6. Be allergic to:

Trying to be cool.
Thinking we have all the answers.
Negativity.
Not listening.

7. Trust the gut.

Never play it safe.

8. We're a bridge.

Here to get you from where you are to where you belong.

Written by

David Hieatt

Co-Founder of The DO Lectures and Hiut Denim

David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time. Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...