Manifesto

The Scrappy Manifesto.

Written by The DO Team•Business

1. The barrier is a gift.

2. Be grateful when it appears.

3. It will make you think differently.

4. Don’t worry about a lack of money.

5. Worry about a lack of ideas.

6. Don’t worry about a lack of resources.

7. Worry about the lack of resourcefulness.

8. Brave ideas cost less than average ones.

9. Don’t be average.

10. Prototype fast.

11. Validate before launch.

12. Use social media to test.

13. Small bets won’t break you.

14. Bet often. But small.

15. Perfection is the enemy.

16. Long deadlines kill urgency.

17. Consensus kills creativity.

18. David versus Goliath. Remember, who wins.

19. Small teams are fast. Fast is scrappy.

20. Counter-intuitive is scrappy.

21. Nonconformity is scrappy.

22. Going against the norm is scrappy.

23. Scrappy is grrr...

24. Scrappy is grit.

25. Scrappy is gut.

26. Scrappy knows you are one idea away, one blog piece away, one article away, one prototype away from changing everything.

27. Scrappy is right now. Not tomorrow.

Written by

The DO Team

Relentless progress needs a certain kind of mindset. It is in the walls of our buildings. It is in the hearts of everyone that works here. It turns up every day to make amazing things happen. One team in pursuit of one goal; to help you close the gap between where you are now, and where you want to be.