Fix My Blog.
Writing Swarm
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Writing matters more than ever.
- Writing is how ideas travel.
- Writing is how reputations grow.
- Writing is how you become visible in a busy world.
I have a theory: The people who wrote clearly between 2024 and 2028 will build invisible distribution monopolies. The good news is you are not too late.
The bad news is we can’t waste any more time.
AI slop is not going to kill your business. Noise will.
There has always been noise. Always. Ever since the Gutenberg press was invented.
Blogs: Noise. Twitter: Noise. LinkedIn: Noise.
But noise is the wrong enemy. People who win know how to get attention.
Attention is a race to clarity.Your risk is not slop. The real risk to your business is that someone in your space explains it with more clarity than you.
- They get the attention.
- They get asked to do the keynote.
- They get the big new business win.
That is what costs you business. Slop is everywhere. Clarity is not.
So, how do I become a better writer, faster?
Most people think they have a writing problem. They don't.
They have a feedback problem.
When you write alone, your blind spots stay blind. You can’t see what’s confusing.
You can’t see what’s missing.
So you don’t improve. You plateau.
Which is why I want to try an experiment.
An experiment called Fix My Blog.
For four Tuesdays in July, 99 people will come together to improve their writing in public.
People submit draft blog posts. Each week, we choose one or two.
We upload theme to a document.
Then together, we make our comments.
- What confused us.
- What we loved.
- What we’d keep.
- What we’d lose.
Then, each Tuesday at 6pm, we fix the blog together.
No theory. No homework. Just one real blog. One focused hour. The combined power of the swarm.
Fix My Blog: A Writing Swarm
A little more clarity gives you a lot more business.
Let me give you an example:
- 10,000 people read your writing each year.
- 5% take a meaningful next step.
- That's 500 customers.
Now improve clarity slightly. 5% becomes 6%.
That sounds like nothing, huh?
But:
- 500 becomes 600.
- 100 extra customers.
- Over 10 years = 1,000 additional new customers.
And because these opportunities build on top of each other, what started out as a small win becomes a series of wins you could never have planned.
One extra client leads to another. One extra investor opens the door to the next. One great hire makes every other hire easier.
The gain isn't 1%.
The gain is whatever doors open that were previously closed.
Where does the 1% extra clarity come from?
Most people who write every day do not get better every day. They don’t lack effort, they lack feedback.
And the truth is the quality of your feedback determines the speed of your growth. This is why deliberate practice works. The people who improve fastest are not the people who practice the most. They are the people who get the best feedback.
Sadly, most writers don't get feedback. They get comments. And most don’t even get comments. They get silence.
Silence tells you something is wrong, but not what.It’s a terrible teacher.That is why most people plateau.
They write. They publish. They don’t get better.
The 1% extra clarity comes from seeing what you couldn't see on your own. You need someone to tell you.
- “You lost me here.”
- “This was great, but it needed an example.”
- “You need to get to the point faster.”
If you don’t know what deliberate practice is, this is what it sounds like.
It’s specific feedback that helps you see the blind spots. That’s how you get 1% clearer. One blind spot at a time. One sentence at a time.
The power of the Swarm.
The real magic is what happens when 99 people start helping each other. A swarm sees things an individual just can’t.
It finds better headlines.
It spots weak arguments.
It uncovers hidden stories.
Then the blog gets published by the person who wrote it. And the swarm moves there. With thoughtful comments. Not with “Great post.” But with questions and insights that add value.
The kind of comments that make the idea even stronger. Because the fastest way to improve your writing is to stop doing it alone.
That’s why it doesn’t stop after 4 weeks.
Everyone who completes the experiment will be placed into a small WhatsApp group of nine people. A writing room.
The best television shows in the world aren't written by one person.
They are written in writers' rooms. That’s what we’re recreating.
A small group of people who know your work. Who make your ideas better.
Who see your blind spots. Who help your ideas travel further than they could on their own.
Who's running it?
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