5+ hours
Available now

How To Build A Great Brand With Very Little Money

OverviewYour coachLessonsTestimonialsFeaturesFAQs

The best brands seek to change something.

They ask a good question and seek to provide a better answer.

The world needs more human brands right now.

This is an online resource to try and help with that.

We will take you through a set of principles to make you unstoppable.

Once you fully grasp them, apply them with both creativity and discipline, momentum will follow.

  • It will help you with strategy. Direction is more important than speed.
  • It will help you with building a team. Radical honesty really does create trust.
  • It will help you manage your time. Honestly, email is not a to-do list.
  • It will help you with looking after you. Businesses are very good at running you.

And it will help you with so much more.

We have made over 100 films for this course. There are exercises to give you clarity. A super useful resources section. Plus the course is yours for a lifetime.

So if you are thinking of starting your own brand, or if you already have one, think of this online course as your mentor on your journey.

Who this is for?

  • If you have a product or service, and you're launching your new brand and have a tiny marketing budget. This course is for you.
  • If you have an established brand, but maybe you've lost your way and you feel like it's missing its soul a little.
  • If you are a marketer or brand manager and want to dive deeper into creating brands that matter more to your customers than being the cheapest.
  • If you’re a founder, and branding seems like a 'creative' person's job, and outsourcing it to an agency is way too expensive, this course is for you.
  • If you work for or own an agency, and want to discover more ways to help your clients build better brands, this course is for you. Or if you spend more time working on your client's brands than on your own, this course is for you.
  • If you're a freelancer, trying to stick out in this busy world, you want to attract better clients who want to push your creativity, not limit it, and you don't want to be in the battle of being the cheapest, this course is for you.

What will I learn?

  • How to tell your story.
  • How to give your brand a voice.
  • How to get people to love your brand.
  • The importance of 1000 true fans.
  • The real advantages of being small.
  • If your idea is going to change anything.
  • How to put a moat around your idea.
  • How to build a great team without employing anyone.

Course outline

  • Introduction - Get to know us, and get to know you.
  • Module 0 - Learn the FUNDAMENTALS that make up your brand.
  • Module 1 - Learn how to use LOVE to build your brand.
  • Module 2 - Learn how to tell your STORY so the world listens.
  • Module 3 - Learn how to cultivate PURPOSE in your brand.
  • Module 4 - Learn how to come up with IDEAS that build your brand.
  • Module 5 - Learn how to build a CULTURE that will attract the right people to your brand.
  • Module 6 - Learn how to look after YOU, so you can look after your brand.
  • Module 7 - Learn how to build a COMMUNITY that will build your brand.
  • Q&A - Here we'll answer some burning questions.
  • Bonuses
Your coach

Who's running it?

David Hieatt
Co-Founder of The DO Lectures and Hiut Denim
David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time. Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...
Learning that works

You have the idea, you have the dream, it's time to start.

Build certainty for success
If it was easy you would have already done it. This course is here to give you the confidence and certainty to begin. Certainty comes from a clear vision. Certainty comes from knowing how to tell your story. How to build your community.
You are enough.
Entrepreneur? Company of one? Side project pro? There is only you. But this course will show you that you are enough. More than enough.
Overcome self-doubt
Self-doubt is a companion for your journey, but I will help you make sure that it doesn't get its hands on the steering wheel. You must run your business so it doesn't run you. Don't let the dream become a nightmare.

David Hieatt is the man who proved to a world full of shallow brands the benefits of having a real purpose. There is no greater expert on the matter.

Richard Reed, Co-founder Innocent Drinks

Thank you for putting such a brilliant course together. There was so much valuable information in there!

Past attendee

It feels like there was far more in this online course than you’d ever be able to get across in a one-day session, and it’s been enormously useful being able to refer back to the course content and exercises online.

Past attendee

Great to hear it straight from someone who has been there and done it, without the need for management speak and jargon. Just straightforward pearls of wisdom and the benefit of experience.

Trevor Cairns

David was the man who gave business 'purpose'. And defined it. Sadly lots of big companies paid bad consultants to change their mission statements into purpose statements and 90% got it totally wrong.

Chris J Arnold

Taking this course has caused me to think deeply about what we are doing and why. It’s allowed me to better understand and articulate my passion. It’s had me thinking about what kind of an organisation and brand I want to build...

Reece Wood
What to expect

Course features

Instant access
You'll receive your login details via email as soon as you purchase your place. Once you buy it, it's yours. For life. So you can return to these learnings again and again.
5+ hours
100+ videos teaching the 7 fundamentals of building purpose-driven brands.
Actionable ideas
Put your learnings into practice with actions and exercises throughout. I will share my best tools and resources to help you launch and grow your brand.

We've got the answers

When will I have access to the course?
I already have a brand. Is this for me?
Is this course mine for life?
I’ve tried starting my own brand before and it hasn’t worked. Is it worth me trying this?
I don’t even know what my brand is but I want to build one. Is this course for me?
How do I know if this course will be right for me?
Is this just for cool brands?
What happens if I am not technologically minded?
I’d like my team to do this course.
30 day guarantee

If for some reason it’s not everything you expected, let us know within 30 days of purchase and we’ll refund you every penny. No questions asked.


5+ hours
Available now
5+ hours
Available now
How to Build a Great Brand With Very Little Money
David HieattBusiness
You have the idea, you have the dream, it's time to start. This course is here to give you the confidence and certainty to begin. The certainty that comes from a clear vision, knowing how to tell your story and how to build your community.

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