The best brands seek to change something.
They ask a good question and seek to provide a better answer.
The world needs more human brands right now.
This is an online resource to try and help with that.
We will take you through a set of principles to make you unstoppable.
Once you fully grasp them, apply them with both creativity and discipline, momentum will follow.
- It will help you with strategy. Direction is more important than speed.
- It will help you with building a team. Radical honesty really does create trust.
- It will help you manage your time. Honestly, email is not a to-do list.
- It will help you with looking after you. Businesses are very good at running you.
And it will help you with so much more.
We have made over 100 films for this course. There are exercises to give you clarity. A super useful resources section. Plus the course is yours for a lifetime.
So if you are thinking of starting your own brand, or if you already have one, think of this online course as your mentor on your journey.
Who this is for?
- If you have a product or service, and you're launching your new brand and have a tiny marketing budget. This course is for you.
- If you have an established brand, but maybe you've lost your way and you feel like it's missing its soul a little.
- If you are a marketer or brand manager and want to dive deeper into creating brands that matter more to your customers than being the cheapest.
- If you’re a founder, and branding seems like a 'creative' person's job, and outsourcing it to an agency is way too expensive, this course is for you.
- If you work for or own an agency, and want to discover more ways to help your clients build better brands, this course is for you. Or if you spend more time working on your client's brands than on your own, this course is for you.
- If you're a freelancer, trying to stick out in this busy world, you want to attract better clients who want to push your creativity, not limit it, and you don't want to be in the battle of being the cheapest, this course is for you.
What will I learn?
- How to tell your story.
- How to give your brand a voice.
- How to get people to love your brand.
- The importance of 1000 true fans.
- The real advantages of being small.
- If your idea is going to change anything.
- How to put a moat around your idea.
- How to build a great team without employing anyone.
- Introduction - Get to know us, and get to know you.
- Module 0 - Learn the FUNDAMENTALS that make up your brand.
- Module 1 - Learn how to use LOVE to build your brand.
- Module 2 - Learn how to tell your STORY so the world listens.
- Module 3 - Learn how to cultivate PURPOSE in your brand.
- Module 4 - Learn how to come up with IDEAS that build your brand.
- Module 5 - Learn how to build a CULTURE that will attract the right people to your brand.
- Module 6 - Learn how to look after YOU, so you can look after your brand.
- Module 7 - Learn how to build a COMMUNITY that will build your brand.
- Q&A - Here we'll answer some burning questions.