Lazy Discipline
A word of caution
Join 2000+ Members.
Create content that grows your business without really trying.
Without going to overwhelm. And without spending a penny on ads.
Who this is for?
- Business owners
- Entrepreneurs
- Company of ones
- Freelancers
- Consultants
- Agency owners
- Anyone struggling on the treadmill of creating more and more content to grow their business...
What will I learn?
- A framework to make writing easy.
- How to create content that grows your business without really trying.
- How to avoid overwhelm.
- How to turn an everyday conversation into a viral blog.
- How to do all this without spending a penny.
- A friction-free system of KEEPING you making content. Because the future belongs to those who keep going.
Course outline
- Lesson 1. I will take you through my best performing posts, and why they worked. I will teach you the framework to follow for each post. It will show you how to easily build a pipeline of content just by learning to observe your every day. And how to apply insights from those observations.
You will need this to go from blogger to Leadership. I will talk you through how I take the observation from an everyday conversation and turn it into a blog. This is not hard stuff. - Lesson 2. This will take you through how to use LinkedIn. That is where I have learnt to play. Everything from the number of hashtags, to your profile to how often to post. And why you can still win on organic posts in LinkedIn.
- Lesson 3. Your system for easy. We will show you how to use Evernote. How the simple everyday helps you build ‘Coffee machines’ but one single espresso at a time. How your daily notes become a pipeline provider.
- Bonus: Swipe File of best performers.
Our Bestselling Online Course
There are tons of courses out there. You have done many. Me too.
For most of them, it is questionable if they ever work.
And when they do work, they require even more of your time.
The answer to being less BUSY is not to be more BUSY.
Hmmm.
I know too many entrepreneurs whose morning routine finishes in the afternoon. Not even kidding.
Therefore, what you need must be practical. Must work. Must be quick.
I am not a Guru.
I am an introvert.
I don’t crave the spotlight.
I won’t enter raffles in case I win.
I don’t feel the need to Instagram my life.
I have been sea swimming since a year last September.
But you wouldn’t know it from Instagram.
I am as cool with that as the sea is in February.
But I do feel it is important to help the DO community.
That is worth standing up for.
If I find something that can help your future self, I will always share that.
And this is something I had to share.
It’s called Lazy Discipline…
The reason I know it works is because it combines two important but different parts of the equation for me to make content. (And, I think it can help you too.)
It works with my abundance of laziness.
It works with my scarcity of discipline.
It brings together those unlikely bedfellows and gets THEM to gel like super glue.
I didn’t think it would work as well as it did. It surprised me.
It now surprises me every day.
The framework for beating ‘lazy’ ensured that I kept doing it.
The framework for gamifying ‘discipline’ ensured that what I wrote connected with the 3 parts of the brain that trigger engagement.
(It sounds geeky. But, when you understand it, you will stop doing what most people are doing. More on that in a bit.)
A very different way of thinking.
The hard thing about social media is the pressure we put on ourselves to knock it out of the park.
We are ambitious, we want to do amazing stuff, we want perfection.
The cost of that is each post is one almighty quest…and takes time.
And because in our head it must be this BIG THING, we end up not posting often. Because it must be GREAT, right?
But it turns out, posting often is….kinda important.
Think of it like this:
In coffee terms – it will make sense in a bit.
By wanting to do these massive posts, with huge production, well, that is the equivalent of wanting to make a coffee machine.
But.
We would be better off making a single espresso.
Coffee Machines - lots of effort.
Single espressos – easy.
More details
Lazy Discipline Framework
Writing often is ONE PART of it. For sure.
The system gamifies your laziness with a framework of EASY.
But ‘OFTEN’ must have the ‘DISCIPLINE’ of writing to trigger the brain.
Often NEEDS those words to CONNECT.
A single espresso has caffeine.
The Lazy Discipline system has emotion. That is its caffeine.
The framework taught me to make the most of those 10 minutes in which I have to write.
The framework made writing easy.
I was clear on the outcome.
I had to make another human feel something.
I knew information alone wouldn’t trigger that reaction.
But stories with an insight could make people feel something.
While others shared logic and self-promotion, I knew they would only speak to one side of the brain.
The side of the brain that gets bored easily. Hence, the lack of engagement.
Yet, when I wrote a personal post with honest emotion, it connected.
Emotion gets to the part of the brain involved in trust, belief and emotional decision making.
Instead of giving them a free tip, I was helping to reframe how they looked at the world – a trigger.
When you write that way, you’re a source of transformation.
You talk to the heart.
The decision-maker.
That is powerful.
Note To Self
Three parts of the brain that are responsible for making decisions.
1. Amygdala.
2. Hippocampus.
3. Prefrontal cortex.
The left side of the brain is more analytical, the right side more emotional and intuitive. Information tends to activate the left frontal lobe, which can often mean people are easily distracted. So, while they are reading your information, tips and expertise etc., they are thinking about something else.
YOU WANT YOUR POSTS TO ACTIVATE ALL THREE PARTS OF THE BRAIN.
Hence:
Transformation > information.
New perspective > free tip.
Emotion > logic.
How can I get hold of this?
Normally I teach this as part of our Masterclass series which, because of its high price running into the thousands, means that only a few can get access. Then, as it is so valuable, I thought we should sell it at our standard price of £350, which would be more than reasonable.
But our desire on this is to show just what value we can bring to our community, by giving it at a price that, to be honest, doesn’t quite make any sense.
Plus,
...we are going to add the bonus of my own swipe file of posts.
Plus,
...I am going to give a bonus of my writing routine, which I wrote years ago, but have never shared on a course before. (Rule of thirds.)
Plus,
...my headline cheat sheet.
Plus,
...we are going to give away as a bonus Module 4 on Mojo Rising, which I think you will find super helpful.
Today,
...we are charging £59. We can take a small hit, to think long term of serving our community.
Who's running it?
Course features
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