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Lazy Discipline Chat GPT

26 Ways to Win in 2026

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Overview Why Now?Is this for me?Testimonials 26 Wins Framework Your coach FAQs Offer

For the first time in history, founders and companies of one can compete at a scale like never before.

For the first time, the power of one can feel like the power of ten. Because you multiply yourself.

Imagine having on tap:

A researcher who never sleeps
A strategist who sees patterns you can’t
A copywriter who doesn’t need coffee
A junior designer for mockups, a junior analyst for reports
A project manager, a coach, a systems builder

This short course introduces 26 real ways to harness that power. I've kept it intentionally short (60 minutes) so that you finish it.

Why now?

Google helped people find things.

ChatGPT helps people decide.

That shift, from Search to Answer, is significant.

AEO (Answer Engine Optimisation) is replacing SEO.
And the brands that become the default answers will win.

That means teaching over pitching.
That means being clearer than your competitors.
That means explaining what you do so even a distracted brain can understand, and remember.

ChatGPT rewards precision.

How long it took Chat GPT to reach 100m users

Is this course for me?

WHO THIS IS FOR

Why should I do this course?

You wear too many hats.
You’re a team of one (or close).
You’re creative, curious, but stretched.

If you’re a founder, creator, operator, or solo business owner who wants:

more output without more hours
sharper thinking
faster execution

and an unfair advantage in 2026
…this is for you.

You don’t need to be technical.
You just need to be willing to try 1 or 2 new things this year.

What will I learn?

Here’s what you’ll be able to answer after watching:

Becoming visible

How do you make your business show up inside ChatGPT? Why AEO is replacing SEO (and what to do this week).

Clarity first

Rewrite your About page using “canonical” language that ChatGPT understands and shares.

Delegation

How to use Agent Mode to delete hours of admin: Manage your inbox, audit your website, or summarise your week.

Deep Research

Run a research sprint that pulls insights from 30+ sources in minutes.

Creative shortcuts

How to build a Custom GPT that runs your playbook on autopilot. Generate mockups, images, even voice-coaching prompts.

Bonus Prompt

You get the transcript + a copy/paste “Extraction Prompt” that turns the 26 ideas in here and picks the best tools to focus on for your business. (That’s the cheat code.)

“Thank you for making the world of AI feel graspable.”

AI Workshop Attendee, 2025

“Helped me dive into AI. This has unleashed a stack of new creative ideas for me. Thank you.”

2025, AI Workshop Attendee

“You can’t put a price on the value that DO brings you. It’s exceptional.”

Sally Wolff, Past Attendee

26 Wins Framework

I love simple systems. They keep me honest. They keep me moving..

My original “Lazy Discipline” framework has helped thousands of founders.

It works because it mixed two unlikely bedfellows – laziness and discipline – and gamified them.

This AI course uses the same principle: a framework that makes you feel like there are ten of you, without adding more work.

The 26 ways aren’t random prompts; they sit under three pillars:

Clarify your message

You need to consider AEO as well as SEO and ChatGPT wants you to be CLEAR.

Define your one-sentence authority statement. Teach what you do in a way ChatGPT can understand and share.

Delegate the doing

Let ChatGPT handle busywork, with your voice and standards baked in.
Build simple systems using Codex, GPTs, and no-code workflows.

Expand your thinking

Tap into smarter research, study mode, thinking mode.

Ask better questions. Get clearer answers.

Think of each tool as a single espresso: quick, focused, designed to keep you moving.

As I keep saying. You don’t need to use all 26 at once; start with two or three.

The win for you is not doing everything.

It's picking the right tool for the right job, save you time and make your one‑person company feel ten times bigger.

Your coach

Who's running it?

David Hieatt

Co-Founder of The DO Lectures and Hiut Denim | Do Radio Presenter of Three Wins & Do Radio Guest, Making Stuff Up with Emma Warren

David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time. Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...

FAQs

We've got the answers

When will I have access to the course?

Is this course mine for life?

I have a team and I'd like them to do the course. Do you offer group discounts?

What if I purchase and don't see the value?

How does this course differ from your others?

What you get

A Special Offer

Because ChatGPT is moving fast, I’m releasing one course each quarter this year. January. April. July. October.

£33 Instant Access

Watch in under 60 minutes. Use just one tactic today and you win. Keep it forever.

£99 Season Pass (recommended)

4 new updates a year (one per quarter). Save £33 vs buying individually - that's one course free.

BONUS (Season pass only)

If something big changes, we’ll deliver a bonus video. Plus 1-page “What Changed?” cheat sheet.

Interested?

On-demand

1+ hour

Available now

On-demand

1+ hour

Available now

Lazy Discipline: ChatGPT - 26 ways to win in 2026

David Hieatt•Business

The power of one is now the power of ten. 26 ways to multiply yourself with ChatGPT, without losing yourself. Built for Founders, Freelancers + Company-of-Ones