Live virtual

10+ hours

Spring 2024

Small Magical Events

Join Waitlist.

Overview More details Lessons Your coach Testimonials FAQ's Payment plans

overview

The Step-By-Step Guide to Building A Massively Influential Event

The unspoken truth.

Your small event looks great on Instagram, but you are struggling to keep it going in real life. That's because you're following a broken business model that no one is talking about.

You convince yourself next year will be better, but it never is.

Ouch.

Current struggles:

You use a broken business model
Your way of selling them is broken
You keep saying next year will get better, but it never does

So who is this course for?

Event owners and planners.
Venue owners.
Design brand owners.
Want to be event owners.
Founder brands.
The course will only be for 100 people.
That way we can give everyone enough attention.

What will you learn?

Rethink the broken business model.
Rethink how you sell it.
Rethink your purpose.
Why 100 true fans is enough.
How to run it without burning out.
How to build a hub team.
How to optimise the event.
A step-by-step guide to the 'elsewhere' business.

What is included?

The Secret Sauce Content. 10+ hours of this secret sauce. 8 Modules. One a week for 8 weeks. You can baby step this. 6 Keynotes per Module. These come with supporting slideshows with example after example.

For example, the exact sequence of emails to launch your event. You can take our words and just adapt them. You know when to send them. You will know what percentage of conversion is to be oversubscribed. This is gold.

Weekly Q+A Zoom Session. Ask David anything! Plus, get insights, stories and real-life examples from David's 14+ year career putting on events.
The Power of Community. You will become part of a private global community of incredible event founders, with access to an exclusive workspace on Slack.
Actionable ‘Done For You’ Frameworks. These frameworks will be the thing that you repeatedly use. They are gold. For example, the checklist of before, during, and after. All yours at a click of a button. 14 years of learning available in seconds.
Condensed, Fine-Tuned, Real-World. It took us 14+ years to learn the lessons in this course. You can learn them today and 10x your success.
Yours For Life. This course, the lessons and the content within, are yours for life. So you can revisit the learnings at any time.

Introduction

Small Magical Events

My name is David Hieatt. In 2008 I co-founded the DO Lectures. And I had no clue what I was doing.

For half a decade we struggled.

We followed the same dumb broken business model as everyone else.

Then one day I sat down with other small event owners and I learned they were all struggling like crazy too.

"I was playing the wrong game. They were playing the wrong game. And no one is winning."

That was the moment I decided... I MUST LEARN the secrets of the other way.

It would take me another half a decade.

And yet, today we are renowned for running one of the most magical small events in the world. The talks have been viewed over 150 million times. The tickets sell out within hours of them going on sale.

So, what was the big idea that changed everything?

I call it the 'Big Rethink'.

More Details

100 Person Cohort

In short, I have turned all this hard-fought learning, into an online course that I call The Secrets of Small Magical Events.

In this, I reveal the secrets of the other way of running events. One that works.

The business model that works. That doesn't fight you. That allows you to get the fun back.

I don’t want you to take 14 years to learn it the hard way. I want you to jump the learning curve and know the secret sauce within 8 weeks.

I have distilled all our learnings into an 8-step blueprint.

It gives you the entire secret roadmap of how to launch it, how to define it, how to sell it, how to run it, and how to optimise it.

In short, to show you the other way.

To leave that broken business model behind.

And follow a new one that allows you to make a reputation and money.

This course is not for everyone.

This is for those who have decided to run a world-class 100-person event. That is your obsession.

For you, this will be a big investment of both time and money. You know you want to leave this broken business model; you just don’t know how. I want to share my knowledge with you.

The first cohort will start April 2023. It will take place once a year. And it will only ever be a 100-person cohort.

There will be an application process. We want to make sure that this course is the right fit for you...and vice versa.

You will hear back from us within 24 hours after we have spoken to you.

Our small magical event

DO Wales

Each year, some of the world’s most extraordinary minds join us on our small farm in west Wales. They are at the heart of DO Wales. But the magic here comes from everyone.

What's included

The Secret Sauce Content

10+ hours of this secret sauce. 8 Modules. One a week for 8 weeks. You can babystep this. 6 Keynotes per Module. These come with supporting slideshows with example after example.

Weekly Q+A Zoom Session

Ask David anything! Plus, get insights, stories and real-life examples from David's 14+ year career putting on events.

The Power of Community

You will become part of a private global community of incredible event founders, with access to an exclusive workspace on Slack.

Actionable ‘Done For You’ Frameworks

These frameworks will be the thing that you repeatedly use. They are gold. For example, the checklist of before, during, and after. All yours at a click of a button. 14 years of learning available in seconds.

Condensed, Fine-Tuned, Real-World

It took us 14+ years to learn the lessons in this course. You can learn them today and 10x your success.

Yours For Life

This course, the lessons and the content within, are yours for life. So you can revisit the learnings at any time.

In total, it had taken me 14 years. Along the way, I made every mistake in the book. And I spent over £1.6 million learning it.

Your Coach

Who's running it?

David Hieatt

Co-Founder of The DO Lectures and Hiut Denim

David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time. Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...

“David has genuine expertise in creating world-class events that are designed to be small in scale and massive in impact. But it's his generosity that shines brightest. He has been instrumental in helping our team understand the power of 100.”

Damon, Conference Organiser

FAQ's

We've got the answers

Does my event need to be magical?

What if I can't make the live sessions?

I don't even have an event, is this for me?

I've been working in events for years, will I learn anything new?

Is my event right for this course?

Why is the course so expensive?

I want my team to do the course

Is this course mine for life?

What if I buy this course and don't see the value?

Can I access this course from anywhere?

What if I have questions during the course?

Do I get access to all the DO courses?

30 day guarantee

If for some reason it’s not everything you expected, let us know within 30 days of the start of the course and we’ll refund you every penny. No questions asked.

What's next?

Payment plans

The Pro

£3000. Access to all the modules. Access to live Q+A. Access to the Slack Channel. All DO Online Courses worth £3k+. Yours forever. Bonus content.

The Mastermind

£5000. All of the same features as The Pro, plus, one-on-one Q+A with David.

The Legend

£96000. All of the same features as The Mastermind, plus, David and the Team fly out and spend a week with you to help design your event and train your team ready for the big day.