Your small event looks great on Instagram, but you are struggling to keep it going in real life. That's because you're following a broken business model that no one is talking about.
You convince yourself next year will be better, but it never is.
For example, the exact sequence of emails to launch your event. You can take our words and just adapt them. You know when to send them. You will know what percentage of conversion is to be oversubscribed. This is gold.
My name is David Hieatt. In 2008 I co-founded the DO Lectures. And I had no clue what I was doing.
For half a decade we struggled.
We followed the same dumb broken business model as everyone else.
Then one day I sat down with other small event owners and I learned they were all struggling like crazy too.
"I was playing the wrong game. They were playing the wrong game. And no one is winning."
That was the moment I decided... I MUST LEARN the secrets of the other way.
It would take me another half a decade.
And yet, today we are renowned for running one of the most magical small events in the world. The talks have been viewed over 150 million times. The tickets sell out within hours of them going on sale.
So, what was the big idea that changed everything?
I call it the 'Big Rethink'.
In short, I have turned all this hard-fought learning, into an online course that I call The Secrets of Small Magical Events.
In this, I reveal the secrets of the other way of running events. One that works.
The business model that works. That doesn't fight you. That allows you to get the fun back.
I don’t want you to take 14 years to learn it the hard way. I want you to jump the learning curve and know the secret sauce within 8 weeks.
I have distilled all our learnings into an 8-step blueprint.
It gives you the entire secret roadmap of how to launch it, how to define it, how to sell it, how to run it, and how to optimise it.
In short, to show you the other way.
To leave that broken business model behind.
And follow a new one that allows you to make a reputation and money.
This course is not for everyone.
This is for those who have decided to run a world-class 100-person event. That is your obsession.
For you, this will be a big investment of both time and money. You know you want to leave this broken business model; you just don’t know how. I want to share my knowledge with you.
The first cohort will start April 2023. It will take place once a year. And it will only ever be a 100-person cohort.
There will be an application process. We want to make sure that this course is the right fit for you...and vice versa.
You will hear back from us within 24 hours after we have spoken to you.
In total, it had taken me 14 years. Along the way, I made every mistake in the book. And I spent over £1.6 million learning it.