The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a purpose.

Yes, we love the product they make. But the thing we love most about them is the change they are making.

Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.

In Do Purpose, David Hieatt shares insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don’t just make something, but change something as well.

New edition featuring foreword by Sophie Bambuck, CMO of The North Face.

"A powerful guide that serves as a compass for those navigating the world of purpose-driven brands. The pages provoke, the words inspire, the formula makes it real." – Sophie Bambuck, Chief Marketing Officer, The North Face

"This book helped me change the way the world drinks. Its purpose is to be read, re-read, and then you take the world by storm." – Ben Branson, founder, Seedlip