Alan Wick has been starting, growing and occasionally turning round businesses since flares were first in fashion—and somehow, he’s still at it. After failing to become a rock star, life took him into the world of business, founding five companies that generated over £250 million in sales and earning several Queen’s Awards. He’s worked in 30+ countries, raised millions in funding, learning more from what went wrong than what went right. These days, he helps purpose-driven entrepreneurs balance commercial success with long-term sustainability, drawing on The Quadruple Bottom Line (People, Planet, Profit and Purpose), and the B Corps and the Better Business Act movements, promoting business as a force for good.