Anne Roche is a former criminal defense attorney turned life leadership coach and writer. She writes a weekly blog on Substack called Fire & Light and is publishing her first book, with the working title Transform Your Life Without Blowing it Up, to be released in early 2027.
Anne Roche helps people make meaningful changes without burning everything down.
Before becoming a coach, Anne spent years as a criminal defence attorney. Her work put her face-to-face with people at some of the hardest moments of their lives, navigating pressure, uncertainty, consequences and the stories we tell ourselves when things fall apart.
Over time, she became fascinated by a different question.
What actually helps people change?
Not perform change. Not talk about change. But genuinely transform how they live, lead and show up in the world.
Today, Anne is a certified life leadership coach working with high-achieving individuals, founders, leaders and organisations.
She is not interested in quick fixes, life hacks or dramatic reinventions.
Instead, Anne helps people identify what's holding them back, reconnect with what matters most and take meaningful action toward the life they want to create.
Anne is also the writer behind Fire & Light, her weekly Substack newsletter exploring small stories of big change. Through her writing, she reflects on leadership, humanity, justice, kindness and the everyday decisions that shape who we become.
Whether she's coaching, writing or speaking, Anne's work centres on a simple belief: lasting transformation doesn't usually come from changing everything overnight. It comes from changing how we see ourselves, how we lead ourselves and how we choose to show up, one decision at a time.
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