Cameron Worth

Founder and CEO of SharpEnd

Cameron, 35, founded SharpEnd / io.tt in 2014 as the industry’s first IoT agency with a mission to create the biggest ever digital opportunity for brands, where their products become interactive media. Against the grain of the industry, SharpEnd / io.tt focused on supporting brands creatively and strategically, defining and delivering value from IoT for brand owners and, most importantly, consumers.

Cameron has since grown SharpEnd / io.tt to a team of 50 people, across two continents. Together, the team proudly supports a wide range of the world’s most ambitious brands spanning fashion, beauty, drinks and FMCG such as Estée Lauder Companies, PepsiCo, Levi’s and Balmain.


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