1 day

London

23 October 2026

The Fifth Day

Founders. Stop playing with AI and put it to work in your business. One day to learn how to save 8–12 hours every week.

£450.00

Intro Is this for me?What will I learn?1 person. Operating as 10.Testimonials Workshop Details Your coach FAQs

AI isn’t fair. It amplifies talent. And mediocrity.

The Fifth Day mantra

You don’t need more hours.

You need fewer decisions.

And you don’t need another tool.

You need a system that’s already built - for you.

That’s what The Fifth Day is.

That’s what you'll learn in this one day workshop.

The Problem

If you’re a solo founder, you’re doing the work of five people.

You’re writing.
Selling.
Thinking.
Responding.
Scheduling.
Managing.
Posting.
Planning.

And the things that matter most, you spend the least time on.

Hmmm.

Your thinking, your clarity, your fire — get buried under everything called busy.

We tell ourselves: “Once I catch up, I’ll finally have space.”
But the treadmill just speeds on up.

Because the system isn’t broken.
It was just never designed for you.

The Solution

The solution is to achieve more in less time. Simple.

If AI is to help you to win, winning is getting you that ONE DAY back.

The Fifth Day is your new operating system to achieve that.

Built to save you 8–12 hours/week, by automating, amplifying, and aligning what you already do.

This isn’t another course.
You don’t watch hours of videos.

It's a practical, hands on day where you work alongside other founders to find out where you can put AI to work in your business .

(and the bits you can ignore).

Is this for me?

This workshop is for

- Solo founders, creators, indie consultants

- People who’ve said “I should write more”

- People who’ve said “I want my time back”

- Founders who are tired of tools and need clarity

- Anyone ready to stop doing it all, and start scaling what works

- For those who want to get the fun back.

Course Content

In 1 day you'll learn

Here's what you'll take away from each module.

Get organised

Get time back

Think better

Get heard

Grow

Total time saved

8–12 hours/week One day. Back in your hands.

Your fifth day is waiting

The time is already there. You just need the system that gives it back to you. Scan. Start. Save a day. One person. Operating like ten.

DOUBTS?

Here’s why you won’t buy it.... (And why you should.)

1. “I don't think I'll actually use it.”

Doubt: “I’ve bought too many things I didn’t finish.”

For me, this is a century defining tool. But. You gotta know how to use it.

Remember: Slop in. Slop out.

This isn’t a course. It’s a working system.

Scan the QR we give you on the day, and start in 60 seconds.

It’s already built.

2. “It sounds too good to be true.”

Doubt: “One day back per week? Sounds like hype, Dave.”

I get it. But what if you had a sparring partner at your side each day, every hour, nudging you towards being your best, do you think you will achieve better results in less time?

This is what I would do, bring your doubts.

Because I know, you will leave thinking ‘This is insane.’

And, if you don’t think you can get a day back, I’ll give your money back. Simple.

3. “I need growth, not clarity.”

Doubt: “I need more leads… not systems.”

You don’t need more chaos.

You need clarity that scales.
This isn’t about posting more. It’s about echoing what already works.”

4. “Not another tool I have to learn.”

Doubt: “I’m already overwhelmed with tools.”

You ALREADY have the tools.

This system connects them and automates them.

You scan once. You don’t set anything up.

This is a low bar to entry: Can you scan a QR code?

“Thank you for making the world of AI feel graspable. It was a great day, fun, engaging, and I'm hopeful a gift to my future self!”

Rosemary

“You gave us all a sneaky peek into the future and it blew my mind, in a good way. Now its time to embrace the journey. So many possibilities.”

Philip

“It was fun. I came away feeling reassured that I've got this. And, of course, having learnt lots of new stuff like truly useful new ways to think of and use AI.”

Anna

“Loved David's enthusiasm. It was full of practical ideas. Helped me dive into AI. This has unleashed a stack of new creative ideas for me. Thank you.”

Richard

“It was like being in an Apple Genius Bar, but without THAT mildly patronising look and for a full-day. So good, always on point - fielding all our ‘rangey’ questions with such poise. Well done all, great day - mind still slightly blown.”

Matt

“You can't put a price on the value that DO brings you. It's exceptional”

Sally

“A workshop bursting at the seams with gold.”

David

Workshop details

Everything you need to know about The Fifth Day Workshop

The Details:

Date: 23 October 2026
Time: 9.30am to 5pm
Cost: £450
Location: Cecil Sharp House, London

Location

Where it takes place

London

Where: Cecil Sharp House, 2 Regent's Park Rd, London NW1 7AY

When: 23 October 2026. 9.30am to 5.00pm

Meet your coach

Who's running it?

David Hieatt

Co-Founder of The DO Lectures and Hiut Denim | Do Radio Presenter of Three Wins & Do Radio Guest, Making Stuff Up with Emma Warren

David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time. Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...

Gemma Screen

Co-Founder, Lookout Studio

Gemma makes sense of messy things: campaigns, ideas, tools, AI, and the processes that somehow grow arms and legs. She’s the co-founder of Lookout Studio, helping founders win back time, headspace, and clarity. Gemma focuses on making AI and automation feel human and useful. She has supported the DO Lectures behind the scenes since 2022, and co-teaches the Fifth Day AI workshops in London and online. Her work sits in the space DO knows well: Be...

FAQs