Em is CEO of Cardiff Business of the Year Afanti Media, and is a Bafta award-winning programme maker, and was recently awarded Most Influential CEO Wales (Media Production) 2024. But life wasn’t always like that. Having sold his 20 year old plus family business to Sky Studios in 2017, the Do Lectures played a pivotal roll in him buying back the business with his wife, Mair, and building it into the powerhouse that it is today, with succession planning under way for their sons and daughter.

Throughout it all Sir Tom Jones remained as a shareholder, but that’s not unusual . . .