Gabriel Branby

CEO of Gränsfors Bruks AB

Gabriel is CEO of Gransfors Bruks, the Swedish company making one of the finest forged axes in the world. It is more than just an axe. It is an icon for quality and a belief that there is another way of making things.

He believes in quality in a world that is mostly centred on quantity. He believes his company has a responsibility for the total. Each axe is guaranteed for 20 years.


Why Values Are Important
Gabriel BranbyBusiness
A truly fascinating story of how Gabriel's belief in a company's knowledge and values turned his own company around. He also shares that we don't always have to add to products, we can simplify them too.
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