Luke Hemsley

Catch Luke on Do Radio: Tomorrow's Word with Jon Kaye and Alan Wick, 19th - 25th October 2026.

Luke Hemsley is the founder of Wednesday’s Domaine, a British wine brand rethinking what modern drinking can look like.

After starting his career as a trader and then working in early-stage start-ups, Luke began Wednesday’s Domaine after becoming frustrated by the lack of genuinely good alternatives to traditional wine. What began with alcohol-free wine has evolved into a broader idea: creating great-tasting wines for people who still love the ritual, pleasure and sociability of drinking, but don’t always want the consequences.

Today, Wednesday’s Domaine produces both alcohol-free and lower-alcohol wines, built around Luke’s belief that the future of drinking isn’t necessarily about drinking less — it’s about drinking better.