Don’t Listen To The Cynics.

Written by David HieattBusiness

In a perfect world everybody will love what you make. They will say nice things, tell their friends, and write letters to say just how much they love you. (Those things can and will happen, by the way.)

The reverse is also true. No matter what you do, there will be someone out there who will hate what you do. It’s going to happen. So get used to it. And remember because you stand for something, there will be people out there who will stand against you. The more you represent a new way of doing things, the more some people will form a resistance to it.

Don’t take it personally. Think of it this way, if you did something bland, it would be neither loved or hated. And it would end up in the worst of all places: Where no one gives a hoot about your product. Indifference is the real enemy.

An extract from David Hieatt’s title ‘Do Purpose

Written by
David Hieatt
Co-Founder of The DO Lectures and Hiut Denim
David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time. Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...

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