Purpose Matters.


We need to know why it matters.

Why we are working so hard. Communication of values and the mission is one of the key elements in bringing a team together and getting rid of that feeling of wasting your time, which is one of the biggest stressors at work. But your purpose has to be communicated well.

The great businesses, the great brands, are made great by the fact they have a deep, relentless, burning desire to make some change happen. Purpose driven companies have a strength of connection with their customers that others simply don’t enjoy.

Why have customers when you can have fans? The biggest asset you have in your company is a clear understanding of what you want to change, and why. People don’t just love Patagonia because of the outdoor clothes they make, but because they are doing everything they can to look after this precious planet of ours.

Purpose is a powerful business tool. Both for the business you want to grow and the change you want to make. Purpose allows you to know why it matters, why your time on this crazy thing isn’t wasted. Which reduces stress.

Working hard for something we don’t care about is called stress. Working hard for something we love is called passion.

Who’s already figured this out?

Blake Mycoskie.

Founder and Chief Shoe Giver of Toms Shoes.

Came up with the ‘One for One’ way of doing business and provides shoes, sight, water, and safer birth services to people in need.

Belief: Improve lives and fulfill promises around the world.

Neil Blumenthal.

Co-Founder and Co-CEO of Warby Parker.

Established carbon-neutral production and distribution lines, as well as a business model that distributes a pair of glasses to the developing world for each pair that they sell.

Belief: Build a business that does good in the world.

Elon Musk.

Co-Founder, CEO, and product architect of Tesla Motors; Founder, CEO and CTO of SpaceX.

Created a company that is accelerating the world’s transition to sustainable transport.

Belief: Save mankind

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