Talent War.

What is the most important perk that a company can offer?

Not your history. Not your patents. Not your brand name. People grow businesses. And the very top talent grows them best of all.

And, if we assume, you can match what others are offering in terms of salary, then other factors begin to become a lot more important than ever before.

Looking after your people is no longer just being a good human, but means you are giving your business the best chance of long-term success. Looking after your people is giving you a competitive edge. Wellbeing is now considered one of the most important perks that a company can offer.

Who’s already figured this out?

Mike Del Ponte

Co-Founder and CEO of Soma.

Offers a quarterly Work From Anywhere Week to his team, where they can work anywhere they choose, be it a coffeehouse or some exotic faraway destination.

Belief: Creativity and productivity thrive in uninterrupted time.

drinksoma.com

Larry Page and Sergey Brin

Founders of Google.

Encourage employees to spend 20% of their time on projects that they think will most bene t the company.

Belief: Formal management oversight doesn’t breed innovation.

google.com

Gary Vaynerchuk

CEO of VaynerMedia.

Built a human-based company by establishing relationships with its people and creating a Chief Heart Officer position to look after them.

Belief: The continuity of a great team trumps everything.

vaynermedia.com