Think In Chapters

Written by David HieattWriting

The best ones can’t be hired.

They can only be loaned.

If you are lucky, they stay for a chapter.

But what a CHAPTER.

Don’t be sad when they leave.

Be happy they came.

They could have gone anywhere.

But they chose you.



Be grateful they burned so bright with you.

It’s better to be a launchpad than a retirement home.

Written by
David Hieatt
Co-Founder of The DO Lectures and Hiut Denim
David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time. Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...

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