How Email Grows Your Business in a Zero-Click World

How founders build an audience they own when search and social stop sending traffic.

New dates: November 2026

~~£600.00~~£400.00

Overview What will I learn?Who is this for?Your coach FAQs Location

How founders build an audience they own when search and social stop sending traffic.

DO Lectures London Workshop - Attendees Black and White

When everything is changing, ask what isn’t. Email has survived everything thrown at it.

Social media.
Smartphones.
Messaging apps.
Algorithms.

And yes, it will survive AI.

After two decades of disruption, email remains one of the few places where a business can build a direct relationship with people.

And that matters more than ever.

Welcome to the Zero-Click World.

If you’re building a business for the long term, you need an audience you own.

This workshop will show you how to build one, even in a Zero-Click World.

When: Friday 20 Nov 2026.
Time: 9.30 am – 5.00 pm.
Location: Cecil Sharp House, 2 Regent's Park Rd, London NW1 7AY.
Tea, coffee and lunch included
Price: £600

What will I learn?

Master Rented Land—Without Links

Social platforms suppress posts with external links to keep users on-site. Learn how to design native, “zero-click” posts that can get up to 10× the reach by teaching directly in the feed. It sounds complicated, but it is simple once you know how.

The 5:1 Content Banking System

Stop pitching constantly. Build trust by making five high-value “deposits”—native insights—for every single “withdrawal”: asking someone to sign up for your newsletter.

The Repurposing Flywheel

Break free from the content treadmill. Take a single high-performing native post and easily expand it into a newsletter, blog post or podcast talking points. Old gold is new gold to people who have not seen it.

Shift Your Focus from Traffic to List Growth

Over 58% of Google searches end without a click, while AI engines answer prospects’ questions without sending visits to your website. Stop chasing volatile web traffic. Start measuring the health and growth of your email list instead.

Post Less for Higher Reach

Posting twice within 18 to 24 hours can throttle the reach of your previous post. Master just one or two platforms, sharing high-signal content only two or three times a week. Yup. Less is more.

Win Algorithm Independence

Stop letting platform changes dictate your reach. Use rented social channels to build an email list you own—the only channel where the metrics have remained stable for 20 years.

Is this for me?

This workshop is for

For any business that relied on social media to drive traffic, then the algorithm changed.
Founders.
Company of ones.
Brand owners.
Marketing Directors.
Direct to consumer brands.
Freelancers.
Creative and digital agencies.

Meet your coach

Who's running it?

David Hieatt

Co-Founder of The DO Lectures and Hiut Denim | Do Radio Presenter of Three Wins & Do Radio Guest, Making Stuff Up with Emma Warren

David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time. Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...

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