Most people have a newsletter but because they don’t really know the rules, they meet with limited success. And eventually, they give up on it. They just didn’t know what they were doing wrong.
This course will change all that.
Once you understand these timeless 7 Rules, everything will become clear. With that clarity, you will know exactly what to do with your newsletter. And, overtime (not overnight) it will become your most important sales tool.
And so much more.
Each rule shares an important insight into how a simple newsletter will transform your business.
Email isn't cool. There are no launch parties for newsletters. It doesn't make the news with its billion-dollar valuations like the newer social media platforms in Silicon Valley do.
But. If you really want to grow your business, email is still number one.
"Email is the Jason Bourne of the internet. Everyone tries to kill it but they can't." - Unknown
Algorithms change. Platforms shut down. But email just keeps working.
So, how can we get good at it?
Build Your Community:
To build a community you have to show you can listen. This is the biggest mistake that most companies make. Get over this: It’s not all about you. What? Yeah, I know. Hard huh. But that’s the thing, you have to be listening. There has to be a dialogue, not just a monologue.
If you can think of a newsletter as the start of a conversation, then you will understand the importance of engaging with your community. Their engagement starts with yours.
The best companies have ears, not just a mouth.
Each lesson will demonstrate an important rule (WHY it works) which, if you apply it to your business, will grow your business.
But as well as the strategic gold, we will give you real-world examples of how we have done it (HOW it works).
So, with these printed out, you can follow how we did it and apply this to your newsletter.
This took us a decade to learn.
This stuff is gold.
If you are looking for value, this is it.
Start time: 9.30am
Included: Tea, coffee and lunch are provided.
100 attendees only
*Cancellation Policy: In case you can't attend, we will offer a full refund up to 7 days before the workshop starts. After then you will have to find someone to take your place.