The Things The Last 10 Years Have Taught Me.

1. If we can’t do the basics amazingly well, nothing else will matter.

2. Never try to be cool. Only try to be good.

3. Be honest. People trust you when you tell the truth.

4. Be brave with your ideas. And fight like a brave to make them happen.

5. Understand everything we do has some negative impact on the environment. But that shouldn’t stop us from trying to be as low impact as we can.

6. Hire people with passion and who care. We can’t put fire in someone’s belly. Only they can do that.

7. Making this a fun place to work in shouldn’t be confused with being an easy place to work in. Trying to be better than the other guys is never easy.

8. If we make a promise, we have to keep that promise, be quick to tell the other person.

9. We all work for this company but make sure that this company works for you.

10. Try stuff. Make mistakes. This is how we learn.

11. We are not a normal company. Our aim is to make people think as well as to buy.

12. A strong team will achieve much more than a team of strong individuals ever will.

13. We want to be great at what we do. Treat average as the enemy. Be tough on it.

14. Be positive. Believe in your ability to do amazing things.

15. Treat people with the same respect that they pay you. Remember, flowers bloom in the sunshine.

16. Have fun. Life is over in the blink of an eye. Ask my dad.

17. It’s ok to disagree on stuff. That’s how great stuff happens.