On-demand
5+ hours
Available now
How To Build A Great Direct To Consumer Brand
£295.00
Overview
About this course
Here's the thing.
The brands that are doing well right now are going direct.
No middleman.
Want to know how to build one?
One that matters?
This course will not take much of your time
(but will save you a tonne of time).
8 short lessons.
1 simple aim.
It will teach you how to be a digital-first brand.
Real-world lessons that will save you years. Maybe even decades.
This course is timely.
Here’s to launching from home. (L.F.H.)
Who is it for?
- Small brand owners.
- Company of ones.
- Strategists and marketeers.
- Founders who are about to launch.
- Freelancers.
- Busy entrepreneurs.
What will I learn?
- You will learn how to tell your story. Because you will learn what elements connect. And why.
- You will learn to role model the best. (Oh boy, choose your role models carefully.)
- You will learn the importance of ideas. And why big ideas are cheap. And small ideas are expensive.
- You will learn how to manage your time. Especially, when it is only you.
- You will learn how purpose will build your community. It will.
- You will learn the roadmap to do a great launch. Launching is a skill.
- You will learn the importance of building a culture. Most brands think they have a sales problem when really they have a culture problem.
- You will learn how to find your voice as a brand. You have to be you.
Course benefits
- This is real-world learning. So you can put it into your business. It’s actionable.
- Learn from a decade of building a direct-to-consumer brand. The mistakes. The strategies. This will save your years.
- It’s yours for life.
- Learn from our mistakes which will save you time.
Course outline
- Lesson 1. From A-B
- Lesson 2. Role models
- Lesson 3. Love
- Lesson 4. Ideas
- Lesson 5. Purpose
- Lesson 6. Story
- Lesson 7. Community
- Lesson 8. Launch
Your Coach
Who's running it?
Co-Founder of The DO Lectures and Hiut Denim
David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time.
Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...
WHAT TO EXPECT
Course features
Save decades of learning
We have been where you are, and we know how to help. Learn from a decade of building a direct-to-consumer brand. The mistakes. The strategies for success.
Actionable ideas and frameworks
This is real-world learning. Tried and tested ideas, frameworks, and tools that you can take and apply to your business straight away.
Yours for life
Once you buy this course, it's yours. For life. Think of it as a map to success that you can return to again and again for direction and inspiration.
Frequently Asked Questions
We've got the answers
What does Direct to Consumer even mean?!
How does this differ from another course I have done called 'How to Build a Brand With Very Little Money'?
Why you, David Hieatt?
When will I have access to the course?
Is this course mine for life?
What happens if I am not technologically minded?
What if I purchase and don’t see the value?
Can my team to do this course?
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