1+ hour
Available now

Lazy Discipline ChatGPT Edition

OverviewMore detailsThe 7 TipsYour CoachFeaturesTestimonialsFAQ's

A word of caution.

A word of caution.
You weren't there for the invention of electricity.

You weren't there for the invention of the computer.

But you are here for the invention of AI.

The birth of a century-defining tool.

ChatGPT is the thing that everyone is talking about but not everyone will get good at. And some won't learn how to use it at all. But here's the thing.

You can.

It is an amazing tool if you know how it works. How it thinks. What it can't do. And what it can do.

The only limitation is your ability to ask it insightful questions. That is what this course is all about.

Who is it for?

  • Freelancers.
  • Consultants.
  • Entrepreneurs.
  • Agency owners.
  • Business owners.
  • Company of ones.

What will I learn?

  • Save time making anchor notes.
  • Ask better questions to get better answers.
  • Become a research mastermind.
  • Find the right tools for your needs.
  • Exponentially improve your writing capabilities.
  • Brainstorm with the world's greatest thinkers.
  • A leverage heavy system that turns your company of 1 to a COMPANY OF 1000.

Course outline

  • Lesson 1. Anchor Notes.
  • Lesson 2. The Art Of Narrowing Down.
  • Lesson 3. Research Like A Pro.
  • Lesson 4. Tools For An Easy Life.
  • Lesson 5. You Versus You.
  • Lesson 6. Brainstorming.
  • Lesson 7. Missing Lesson.
More details

Refine. Refine. Refine.

"The quality of your questions determines the quality of your life." — Tony Robbins

From 0 to 100 million in 2 months

That is faster than any other technology in history. Unprecedented. Unimaginable.

Why is this significant?

AI gets better the more people use it. If you find it useful now, imagine how much more it improves in one month, 3 months or even 6 months?

I know for some people this is a little scary.

You start to question what use will I have in the future with this tool getting so good.

And it just keeps getting better.

Rather than being scared by it. You should think what does this mean for me? What does this mean for my business?

It lets you win at life as well as business.

So, you have time to go for a coffee with all those other entrepreneurs who seem to have more time than you.

Here’s to that.

Imagine, you are in a shed right now. You are a company of one. How do you take on the world?

Because suddenly everything has changed for you. You now have this research assistant. Your workforce has exploded in terms of how much it can do for you.

In essence, your leverage has increased exponentially.

The key to accessing this help is to ask the right questions. Or in ChatGPT terms, the right prompts.

In just one hour you will move away from thinking like an Amateur to operating like a Pro. And at that point, the world is your oyster.

Most people are talking about it but most people WILL NOT get good at ChatGPT.
Don't be like MOST people.

A company of one has just become a company of 100.

For just $20/month you have a research assistant.

This will supercharge your effectiveness.

Complete tasks that would previously take you hours in just a minute or two.

That is 0.33% of the price of the median salary for a research assistant in the UK.

The Amateur vs The Pro.

The Amateur fears it.

"It will take my job away. What am I going to do?" Or "This is too technical for me, I’m not going to try it."

The Pro embraces it.

"This will make my life easier. All the grunt work I previously spent hours on will be done in minutes. I can go do the thinking. This is what separates me from others."

There’s a new job title in town…

Prompt Engineer.
The most important thing is to learn how to ask the right questions.

Think of this course as the guide that will show you how to become Pro at operating it.

Vague Prompt

What's wrong with this?

It is a bog standard answer that is non specific and doesn't leave you with new insight.

We need to be more granular. We need to ask it a better, more targeted question.

The examples above shows how to get the most out of a prompt.

Like with anything, ask dumb questions, get dumb answers.

ChatGPT is only as good as the questions you ask it.

The amateur uses vague questioning.

Giving ChatGPT bad prompts is like driving a Ferrari in first gear.


Take note

# Tip 1 - Anchor Notes
Make ChatGPT easy to use by creating anchor notes. Anchor notes are where store context. Context increases the relevancy of the answer. The anchor notes are where you keep the 5,6,7 things you use everyday.
# Tip 2 - The Art of Narrowing Down
The enemy of specific answers is a vague question. Ask a dumb question, get a dumb answer. In order to be Pro at this thing, we have to go granular. Find the right angle and the best answers will come.
# Tip 3 - Research Like a Pro
ChatGPT is NOT a replacement for creativity. It is a magnifier for your creativity. It is a research tool like no other. Understand that it is a generalist and the specialists are coming. Fine-tune your research needs and pwoah a company of 1 is now a company of 1,000.
# Tip 4 - Tools For An Easy Life
Tools are the amplifiers that help get your words out there. They MUST make your life easier otherwise it is just procrastination. This lesson covers a range of different AI-assisted tools to make your everyday better.
# Tip 5 - You VS You
What if you got better at being you? Imagine you had a coach who was there for you 24/7. Sharing pointers and helping you leverage your own voice. This is possible today. Chat GPT is not your writer. It is your coach. It's there to make you a better writer than you were yesterday.
# Tip 6 - Mindmapping
Stand in the shoes of the people you admire. One of ChatGPT's best features is its ability to think like the best thinkers out there. Use it to find out how Einstein or Steve Jobs would think about a problem.
# Tip 7 - The Missing Lesson
We took the best 3 questions from you and turned them into a lesson!
Your Coach

Who's running it?

David Hieatt
Co-Founder of The DO Lectures and Hiut Denim
David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time. Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...

Course features

Save decades of learning
The ultimate writing coach. In terms of writing it's you versus you. Harness ChatGPT to improve your prose.
Actionable ideas and frameworks
This is real-world learning. ChatGPT is amazing for this stuff.
Yours for life
Once you buy this course, it's yours. For life.

You can’t put a price on the value that DO brings you. It’s exceptional.

Sally Wolff

Great content, very human, honest and insightful. Lots of useful, simple strategies to apply.

Past attendee

Short and succinct. Digestible.


Highly valuable and practical content and use cases described with adequate detail to try yourself.


Loved David’s enthusiasm. It was full of practical ideas. Helped me to dive into AI. It has unleashed a stack of new creative ideas for me. Thank you.

Frequently Asked Questions

We've got the answers

What does Direct to Consumer even mean?!
How does this differ from another course I have done called 'How to Build a Brand With Very Little Money'?
Why you, David Hieatt?
When will I have access to the course?
Is this course mine for life?
What happens if I am not technologically minded?
What if I purchase and don’t see the value?
Can my team to do this course?
30 day guarantee

If for some reason it’s not everything you expected, let us know within 30 days of purchase and we’ll refund you every penny. No questions asked.


1+ hour
Available now
1+ hour
Available now
Lazy Discipline ChatGPT Edition
David HieattBusiness
7 Tips on how to use ChatGPT like a Pro. Our Bestselling Online Course turns to AI.

Copyright 2023. The DO Lectures All rights reserved.
Registered in England & Wales. Company Number: 06772325.