On-demand

4+ hours

Available now

Lazy Discipline Pro

£295.00

Overview Testimonials Learning Your coach FAQs

Overview

About this course

Create content that grows your business without really trying. Without going to overwhelm. And without spending a penny on ads. Or burning out.

Who this is for?

Business owners
Entrepreneurs
Company of ones
Freelancers
Consultants
Agency owners
Anyone struggling on the treadmill of creating more and more content to grow their business...

What will I learn?

A surprising way to create content that grows your business without really trying.
Without going to overwhelm.
And without spending a penny on ads.
This is a friction-free system of KEEPING you making content. Because the future belongs to those who keep going. Easy matters.

What to expect

Course features

Instant Access

You'll receive your login details via email as soon as you purchase your place. Once you buy it, it's yours. For life. So you can return to these learnings again and again.

4+ hours

12 videos teaching. 6 lessons. 1 bonus.

Actionable Ideas

Put your learnings into practice with actions and exercises throughout. I will share my best tools and resources to help you launch and grow your brand.

“You can’t put a price on the value that DO brings you. It’s exceptional.”

Sally Wolff, Past Attendee

“Loved this course, inspiration and practicality in equal measure.”

Alex

“A joyous celebration of the power of words and importance of relationships.”

Briony

“Lazy Discipline Pro was pure gold. I got my money’s worth back in the first 30mins! Highly recommended to anyone who wants to write for any reason. I was inspired to commit to writing for a year and within four days I’ve made gains.”

John

Learning that works

Without going to overwhelm.

Real-world learning with actionable results

Learn how to break through the noise. Reassuringly, that comes from clarity, not working harder. I am not here to teach you to be more like me, I am here to teach you to be more like you.

Example of what’s worked for us.

Understand the power of examples and metaphors. The Pro knows which words hold magic. But know this; the Pro is more like you than you think.

Learn our hacks to save you time.

Save time on research and understand how that will free up more time for insight. More time for new viewpoints. More time for unique conclusions. Use technology to gain more attention.

LESSON 1.

Define Your Unique Voice.

The chances of you being born were 1/400 billion.

Everything about you is unique…until you start writing.

Then you try to fit in.

You become ‘to whom it may concern.’

And you wonder why you are not winning the attention war.

This lesson is essential.

This is the MADE FROM CONCENTRATE they talk about on orange juice bottles.

There is an invisible wall between you standing out and staying stuck.

The Pro learns how to break through the noise.

Reassuringly, that comes from clarity, not working harder.

LESSON 2.

The Insight Factory.

When the amateur says 'I don't know what to write', it is not a lack of ideas but too many.

They don’t know how to choose.

They don’t have a framework.

The framework makes finding ‘INSIGHTS’ easy.

The framework makes choosing which one to write about easy.

The framework removes indecision.

The PRO spends less time choosing and more time writing.

That is important.The framework also teaches you to observe.

Better insights come from observing like a PRO. Insights light the brain up in ways that information alone does not.

The PRO knows this.

And writes to light up the brain.

LESSON 3.

The PRO masters the Platform.

It is you versus the algorithm.

And yes, you are an adult.

And this is a dumb, stupid game.

But you are writing on LinkedIn to get attention. And the algorithm decides if you get it.

All we must do is learn how it decides.

What are its rules? What doesn’t it like? What does it love?

The PRO learns the nuance of this darn thing.

When the PRO writes, they know how to beat the gatekeeper.

LESSON 4.

The Word Gym.

The Pro has the same number of letters as the amateur.

But the PRO has learned to rearrange them in a more powerful order.

The PRO has learned structure.

The PRO has proven frameworks.

The PRO understands the power of examples and metaphors.

The PRO knows which words hold magic.

The PRO went to the word gym. But know this; the Pro is more like than you think.

They have the same number of hours in the day. The same need for rest.

And the requirement for food. But somewhere on their journey, they came to a decision.

To turn PRO. To not dabble.

Anymore.

LESSON 5.

Emotion is your superpower.

My business is different.

This is the biggest reason I hear why people can’t use emotion in their business. And it is a big fat lie.

Every business is a conversation between one human and another.

And every business is a relationship.

And every relationship is either strong or weak.

And it is weak because you do not feel anything for the other human.

The PRO understands they must make people feel something about what they are talking about.

The PRO has empathy. The PRO understands.

The PRO interrupts a conversation already going on in their head.

The PRO targets emotion. The amateur avoids it.

LESSON 6.

How to use ChatGPT like a Pro

The PRO has tools for an easy life.

The PRO has research systems.

The PRO uses technology to help them be more interesting.

Right now, the amateur is fearful about ChatGPT. They should be. Average is easily replaced.

But instead, the PRO has ALREADY learned how it will save them time on research. And how that will free up more time for INSIGHTS.

More time for NEW viewpoints.

More time for UNIQUE conclusions.

The PRO will use this technology to gain more attention.

Your coach

Who's running it?

David Hieatt

Co-Founder of The DO Lectures and Hiut Denim

David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time. Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...

FAQs