Live virtual
12 weeks
2025

Micro Blog System

The 10 Minute Writing System to Get Attention on LinkedIn.

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IntroWho is this for?Course OverviewTestimonialsYour coachFAQs
Overview

Do you think attention will be easier to get or harder?

Hint: It’s not going to get… easier.

Therefore, to do better as a business, you must know better.

Better, doesn't necessarily mean working longer or harder.

Micro Blog System is a 10 minute writing system to grow your business on LinkedIn.

Learn how to write with clarity and understand three all-important lessons:

1. Attention comes first.

2. Writing is the BEST way I know to earn attention.

But, an uncomfortable truth:

3. Attention goes to the most CONSISTENT.

IS THIS COURSE RIGHT FOR ME?

Who is this course for?

This course is for anyone looking to grow their business on LinkedIn but struggle to find the time.

  • Founders
  • Business owners and leaders
  • Businesses of 1
  • Agency owners
  • Marketers
  • Personal brands
  • Anyone else using LinkedIn to grow their business.

Who is this not for?

The lessons, frameworks, systems and exercises in this course are written for the beginner.

If you're a professional copywriter, you'll already know some of this stuff, so it's probably not for you.

Micro Blog System Online - The Do Lectures - David Hieatt
Course overview

What to expect from this course.

Most online courses are never finished. This course is different. Here's why.
Teams Win
You'll complete the course in a team of 9 because learning together always beats learning on your own.
Workbook
The course includes a 174 page workbook full of exercises to help you write every day.
Online Lessons
8 Modules of short, digestible video lessons packed with practical examples
Community Platform
A dedicated community platform where you can share work and ideas with your team.
Toolkits and Resource Lists
Our recommended tools, apps and productivity hacks.
30 Day Writing Challenge
At the end of the course, you'll embark on a 30 day writing challenge with your team.

Why Micro Blogs?

The aim of micro-blogging is simple

  • To make it easy to keep you writing.
  • To keep you getting better.
  • So, you earn attention.

Once you have earned attention.

You can build an audience.

And with an audience comes growth.

This is where the Micro Blog System comes in.

What is a Micro Blog?

Think of it as an espresso - a double.

Small, but one heck of a hit.

  • Less than 500 words.
  • Two minutes or less to read.
  • Ten minutes or less to write.

Gone are the days where you spend hours perfecting a post only for it to fall flat.

The Micro Blog System is the path to scalable and sustainable attention on LinkedIn in a noisy world.

Course timeframes

How it works

Week 1
Meet and get to know your team
Weeks 2 to 8
Complete one module each week learning, growing and sharing feedback as you go.
Weeks 9 to 12
Complete a 30-day writing challenge with your team.

Testimonials

I spent over a year working on the Micro Blog System online course before we were ready to launch. In that time I ran 6 online beta tests and 4 live workshops. Here's the feedback from our testers.

Basically, I've been “lured into” writing by this course, with some very useful insights in my back pocket

Online Course - Autumn 2024

The workbook is ACE!

Online Course - Autumn 2024

The Microblog System helps me to do something I've always struggled to do: write with energy & creativity, CONSISTENTLY, day in, day out.

Miranda

I’m absolutely blown away by the course itself (content, setup, design of workbook)

Online Course - Autumn 2024

I've learnt stuff about myself that I hadn’t expected.

Online Course - Autumn 2024

I really loved the Micro Blog workshop, thank you. It lifted my spirits, raised my sense of possibility and put a much-needed pep in my step.

Sally

This workshop has given me the confidence to take extreme ownership of my writing. David and his team were fantastic facilitators and gave me lots of energy to get unstuck.

Vivi

The Art & Science of mastering content writing on Linkedin was so beautifully covered by David and the team. A very practical and immediately useful workshop.

Arpit
Meet your coach

Who's running this course?

David Hieatt
Co-Founder of The DO Lectures and Hiut Denim
David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time. Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...
QUESTIONS?

FAQs

How does the waitlist work?
Is this course online or in person?
How does the course work?
How do I stay in touch with my team?
Do I get a physical copy of the workbook?
How long will the course take?
What sort of time commitment do I need?
Why do I need to do this in a team?
What if I don't like it?
Will this course help me outside of LinkedIn?
30 day guarantee

If for some reason it’s not everything you expected, let us know within 30 days of purchase and we’ll refund you every penny. No questions asked.

Interested?

Live virtual
12 weeks
2025
Live virtual
12 weeks
2025
Micro Blog System. Online
David HieattTechnology
Micro Blog System: The 10-Minute Writing System to Get Attention on LinkedIn. Launching January 2025. Join the waitlist.
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