On-demand
7 hours
Available now
The 7 Rules of Newsletters
£350.00
Overview
An alternative path to growth
Most people have a newsletter. But because they don’t really know the rules, they meet with limited success.
This course will change all that. You will learn exactly what to do with your newsletter. And, over time (not overnight) it will become your most important sales tool.
The 7 Rules will provide you with clarity on why a newsletter truly works. If you take these and apply them to your newsletter, you will grow.
Who is it for?
- Founders.
- Company of ones.
- Brand owners.
- Marketing Directors.
- Direct to consumer brands.
- Freelancers.
- Creative and digital agencies.
What will I learn?
- How to know when to give and when to sell. And not to combine both.
- How to play the long game. Because that is how you will truly win.
- A framework of emails to launch. You will use these time and time again.
- You are in the relationship business – who knew?
- How to be consistent. And why it’s your superpower.
- How to bring your best energy.
- How to tell your story.
- How to be straight. (When you sell, sell.)
- To not be busy. Create a system that works hard, so you don’t.
- How to invest in tomorrow.
- And so much more.
Course outline
- Rule 1: Give more than you take. But don’t keep score.
- Rule 2: Remember, the tortoise wins. Hmmm.
- Rule 3: Energy is a boomerang.
- Rule 4: Your job is to get them to scream at the top of their voice: AND THEN WHAT HAPPENS?
- Rule 5: You are not a river. Be straight.
- Rule 6: I am only ever going to do this one time.
- Rule 7: Planting seeds for tomorrow can’t be done tomorrow.
What's included?
- 7 hours of recorded content.
- 2 hour live Q & A recording
- PDFs of real-world examples of how we do it.
- Lifetime access to the course.
Your Coach
Who's running it?
Co-Founder of The DO Lectures and Hiut Denim
David Hieatt has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time.
Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21. Had a ball. But after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of ...
WHAT TO EXPECT
Course features
Save decades of learning
We have been where you are, and we know how to help. Learn from a decade of building businesses through newsletters. The mistakes. And the strategies for success.
Actionable ideas and frameworks
This is real-world learning. Tried and tested ideas, frameworks, and tools that you can take and apply to grow your newsletter straight away.
Yours for life
Once you buy this course, it's yours. For life. Think of it as a map to success that you can return to again and again for direction and inspiration.
Frequently Asked Questions
We've got the answers
When does this course start?
What if I can’t make the live Q&A?
How does this course differ from Email for Growth and 5e?
I don’t have many people on my mailing list.
How long do I have to complete this course?
What happens if I am not technologically minded?
Are there any prerequisites for this course?
I have a team and I want them to do the course.
Copyright 2023. The DO Lectures All rights reserved.
Registered in England & Wales. Company Number: 06772325.