What if your dumbest ideas hid your best ones?

To stand apart from the crowd, you must do something remarkable. 

You can’t just be better. You must be different.

Culminating in 1 incredible day together.


If you join Fax Club, you can't tell anyone.

You can't even reveal your name - everyone had a number.


Every Friday, a single question arrives by fax.


The questions are designed to make you think counterintuitively.

Your answers are shared with others in your anonymous Fax Club community.   

At the end, we host a meetup in London. A chance to meet  the people you've been  secretly faxing for a whole year. 

This experience will reshape how you think. How you see each other.  


Fax Club is a quiet, powerful community of different thinkers.


By signing up you agree to receive marketing communications from The DO Lectures and information about Fax Club. You can find out more about how we look after your personal data in our  

Subscriptions

And every Friday at the same time for 52 weeks.

March 2026. Date tbc. Meet your Fax Club family.

Every week, answer the question. Make it bold. Make it counterintuitive.

The best responses make it into the book.

Got a killer question? You can submit those too.

Miss 3 weeks? Your fellow pirates decide if you stay or walk the plank.

Cheap ones on ebay cost £10. Posh ones cost about £50.

 like eFax, or HelloFax by Dropbox or FAX from iPhone

How do I get set up? What if I don't have a landline?

Plug in your fax machine, load paper and ink and you're away.





Some VoIP or digital phone providers offer fax-friendly settings or a dedicated fax line. BT say Digital Voice works with most fax machines.

An ATA device converts the digital signal from your VoIP or digital phone line into an analog signal for your fax machine.

Connect the ATA to your digital phone line or router.

Connect the fax machine to the ATA. Voila.



Use a cloud-based service or app. Last year's Fax Club found eFax, HelloFax by Dropbox and FAX from iPhone were good alternatives.

How does Fax Club work?

Company of ones who refuse to scale the wrong way.

Freelancers who want to charge what they’re worth.

Agency owners who attract better clients, not just more.

Rebels who want to escape the echo chamber of sameness.

Introverts with ideas too weird to ignore.

Optimists who know the future belongs to the bold.

Not for everyone. Just those who look at the world differently.

Dabblers who start things but never finish.

Risk-averse rule followers. There are no guarantees here.

Cynics and armchair critics who only see the downside.

This is for people who bet on themselves. It’s not for everyone.

Who is this for?

A seat at the London Workshop - where ideas turn into action.


Full-year access to the Community - your tribe of mavericks.


An equal share of the book’s profits - because skin in the game matters. Not just a membership. A bet on yourself.

Fax Club 2.0 launches March 2025

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