Reading list

12 Books To Help You Write Better

Written by The DO TeamWriting

by David Ogilvy

Ogilvy On Advertising

by Gary C. Halbert

The Boron Letters

by Joseph Sugarman

The Adweek Copywriting Handbook

by Dan S. Kennedy

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales

by Claude C. Hopkins

Scientific Advertising: 21 Advertising, Headline And Copywriting Techniques

by Joseph Sugarman

Triggers: 30 Sales Tools You Can Use to Control the Mind Of Your Prospect to Motivate, Influence, and Persuade

by Tim Staples and Josh Young

Breakthrough The Noise: 9 Rules To Capture Global Attention

by Brian Kurtz


by Paul Arden

It’s Not How Good You Are, It’s How Good You Want To Be

by Chip and Dan Heath

Made To Stick

by Robert B. Cialdini

Influence: The Psychology Of Persuasion

by Chris Vos

Never Split The Difference

Written by
The DO Team
Relentless progress needs a certain kind of mindset. It is in the walls of our buildings. It is in the hearts of everyone that works here. It turns up every day to make amazing things happen. One team in pursuit of one goal; to help you close the gap between where you are now, and where you want to be.

Related reading lists


Copyright 2023. The DO Lectures All rights reserved.
Registered in England & Wales. Company Number: 06772325.